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Don Alm
May 23, 2002, 06:17 PM
Hello....someone asked, a few days ago, about needing help on getting subscribers to a Newsletter using PostCards.

I looked at the responses and wrote down MY "answer" (which I tried a number of years ago, that worked for me)

All of the responses were based on letting the PostCard "PROMPT A POSITIVE RESPONSE" from recipients. NOT ONE response had even an inkling about using something which the "Book Of The Month Club" used to build a billion dollar business. Maybe they didn't remember or never knew about HOW the "Book or Record of the Month Club" works!

They work on NEGATIVE PSYCHOLOGY!

You are Subscribing them to your Newsletter and IF they do NOT wish to receive it...they can send you a "remove".

Most people will NOT spend the Time to "remove"!

I wound up with a HEFTY subscriber base after my first 3 months.

So...take it from the "master"....try a "negative response" message!

Don Alm




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