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 The Obama assumptive close (+ overall attitude)... Did anyone else notice it when Obama referred to this as his "first" term? -- TW | 
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 Note: My post IS mrktng related + here's why... You can use Obama's assumptive ploy in your copy... "You'll learn a lot about [subject] in the very first book you order from us..." or some such. Cheers. -- TW | 
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