Hi,

Is there a good downloadable course on how to write good sales-letter bullets? Or is there a book online that covers this subject?

By bullets I mean, of course, those short textoids that take up a lot of space in sales messages and look like:

* How to sell your home faster by taking it _off_ the market!

(That bullet is from Guru Gary's archive, the letter called "Let's do the twist!" which you can read yourself by surfing to:
http://www.thegaryhalbertletter.com/newsletters/zdld_do_the_twist.htm )

Thanks in advance for any and all pointers! If there's a good course on bullets I'm ready to buy.

Best,

- Boyd