This is all good stuff. Here is something about calls and letters.

Send a letter than have someone from your organization who like telemarketing call and ask they potential client if he got the letter or brochures. It does not matter what he saids go into what is in the letter.

You win both ways. The letter is the key.

I am going to do that for my marketing and business consulting clients. I am not going to hire anyone I am going to share profits.