27% response to a cold list good enough?
Averaged to 16%.
All done with two-step - classified ad to generate leads, sales letter with floppy to close sale.
Trick is to make sure those you send it to have a computer. Otherwise you waste sending floppy disks.
It doesn't cost much to give it a go. So run your ad, send your letter with encrypted floppy, and see what happens.
Michael Ross
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