Hi, Jesse - < G > I like the idea of additional domains for another reason - adding in relevant keywords in the new domain name :-)) which would enhance search engine optimisation for your existing site and the new one ....
Of course, you could (and probably should!) do this with the sub-domains too, rather than using the publication name (which obviously raises trademark and copyright issues).
Interesting thought!
Cheers
Maggie
Use keywords in directories/sub-domains!