Hi Dien,

I think I maybe the one that posted about having success with offline ads.

I track these ads very carefully using a very simple system. (it sounds far more complicated to explain it than to do it.)

I always keep 2 things in mind for offline adds when creating a url.

1) keep the url short and easy to type
2) don't make it obvious that I'm tracking ads

I'd rather not set up a different web page sales letter for each ad because if you change one of them you have to remember to change them all if you want to be consistent.

What I do is a variation of what your idea.

Say your main domain is pethouses.com and your ad offers a free report.

I set up a separate subaccount in my main domain for each magazine.

If I'm advertising in "Dog World" magazine I might name a subdirectory /dogs or /dogreport. That's appropriate, short and not obvious that I'm tracking ads.

(I'd rather they didn't have to type .htm or .html to a separate page because it's just another place for them to mistype.)

Then I put an webpage in each directory called index.htm that redirects them to my main webpage but through an ad tracking service like Adminder.

When someone from an offline ad types in
htttp://pethouses.com/dog

it redirects to my main sales webpage and goes through Adminder which tracks the clicks and any sales it generates. (they don't have to type index.htm or index.html)

One very important thing to remember that no matter how simple you make your URL in the ad people will still type it wrong. Be sure to set it up so that if they get your main domain correctly (ex. http://pethouses.com) but they type the extension wrong (http://pethouses.com/dogrport) they are redirected to your main sales page and not the page that says "page not found." Ask your webmaster if you don't know how to do this.

I learned this the hard way when I forgot to set up subdirectory for an ad I placed until 2 weeks after an ad came out. For 2 weeks everyone who typed in the URL in the ad got "page not found." Experienced computers found the main page but many others didn't.

Ouch!

Now I don't have to worry about forgetting.

Ron




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