I agree w/ Sandi.

It also avoids the 's' problem -- as in KansasBest. Which would 'sound' awkward when spoken aloud (Kansas-es Best").

The other way has its problems too.

You'll have to also register BestIn[town] BestOf[town] THEbestin[town], and THEbestof[town] -- just to be sure to block off any potential competitors injecting confusion in the marketplace!

-- TW