Quote:
Originally Posted by Steve MacLellan
On paper, this makes no sense. Never have businesses known more about their customers. Thanks to the big data revolution, companies now can collect an enormous variety and volume of customer information, at unprecedented speed, and perform sophisticated analyses of it. Many firms have established structured, disciplined innovation processes and brought in highly skilled talent to run them. Most firms carefully calculate and mitigate innovations’ risks. From the outside, it looks as if companies have mastered a precise, scientific process. But for most of them, innovation is still painfully hit-or-miss.
What has gone so wrong?
https://hbr.org/2016/09/know-your-cu...obs-to-be-done
Regards,
Steve
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Appreciate the link, I want to dig deeper, is is an idea I've had for a long time, normally expressed as the map is not the territory...
And ties into data collection, usage and false conclusions, or incorrect correlations.
there is a better way...but I'm not quite there yet, to share anyhow.
Very good find, thanks again for sharing Steve.
GordonJ