Re: +1 for Gumroad
Gumroad is deceptively simple but (at the risk of distracting people) offers subscriptions (a puzzle generator for Amazon books for instance) and also the option to set a minimum price (zero upwards) for people to pay.
It handles everything and even has a built-in affiliate program.
Don't be like a friend of mine who spent several years "perfecting" his ebook on cold sores, all the while watching the regular price for an ebook go down from $47 when he started to $7 when he finally launched.
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