[Glenn]

Thanks Mike,

This is OLD SCHOOL Psychology All New today.

Eugene Schwartz Gave a speech to a room full of Copywriters at
a Billion dollar marketing company.

Saying.

"The Reason Why my CONTROL Will Always beat yours is
I
write
UGLY.

UGLY is ALWAYS going to beat everyone in this room
at Copywriting.

You indents.

You have regular and even MARGINS
on the page.

My lines end all Scraggily and uneven.

UGLY Writing is INTERESTING. It gets Read. Anything DIFFERENT stands out.
So Even before a prospect Starts Reading.

Just looking at MY UGLY page VS your Perfect page.

MY PAGE Gets Read FIRST.

=====
Ted Nicholas used to Write all over the page with Blue and Red Pen Ink.

=====
Jay Abraham told me he used to buy Plastic Alphabet Letters.

GLUE a Big Plastic letter to the First word in a sales letter.

Then...

SURPRISE.

Fold it and hammer it until the Plastic letter was cracked and bent.

THEN MAIL IT.

======
I now do this with Paper Roses.

Lotto tickets.

One chocolate m&m - I hammer that sucker flat - inside the paper of the letter.

MANGLE and smash the ATTN GRABBER Good
in a snail mail letter.

UGLY Letters Get Read and Answered!

=======
WANT
MORE
PROOF?

I Experienced this UNCONSCIOUS LOVE for MISTAKES and ERRORS.

Imperfections.

Screwups.

In high school when I was Chosen (I got an A in History) to go to "Boys State" at Fort Mead Maryland.

Hurricane Agnes hit.

So besides being miserable and wet in Leaky World War II Quanset type huts and buildings..

And being spared speeches by the Scheduled Politicians - who were touring
Maryland looking at Flood Damage - with Governor Mandel. Soon to be Jailed
for theft.

And sitting in a movie Theater while it literally FILLED UP with Water.
GREAT fun walk on top of the seats to get out.

Cuz while watching a movie - The theater filled up with 3 feet of water.

I EXPERIENCED an Election for Platoon President.

Who did we elect?

The Biggest SCREW UP. Loud mouth. Blowhard. Idiot.

Handsome and good looking though.

The consequences of electing an IDIOT? Were BAD. Especially since We were being chaperoned around by Marine Drill Sergeants.

I LOST 15 lbs in a week. And I was already skinny.

THE REASON WHY?

Our Class President Threw Dirt clods at our Marine DI while we were marching.

RESULT?

We were last to lunch every day.

Given 5 minutes to eat.

We were Treated to Lots of Calisthenics.

Awakened at 5 am every morning for PT.

OUR LEADE (oops forgot a letter)Trashed the Camp counselors car. Who took finger prints. And traced the vandalism to our fearless leader.

=======
=======
Dan Kennedy has a good handle
on why You Should WRITE UGLEY. (Ooops misspelling)

Leave mistakes in your writing.

Spelling errors are GOOD.

Run on sentences. GREAT.

Prepositional phrases. Incomplete thoughts. GO FOR IT!

Are
all
Like
Money in the bank.

Says Dan, "Put mistakes in your writing and your Response will TRIPLE or better."

MRS NORTON - My English teacher must be rolling in her grave.

FINAL POINT.

In edition to the UNCONSCIOUS attraction to
people who don't write PRRRFECT.

I believe that buying off of UGLY ADS
is an effort to avoid AI copywriting.

No Human wants to buy anything from a Robot.

Thanks,
Glenn