Yes, providing truly useful and tangible value has always been—and certainly always will be—what works in advertising.
"Hype" content and weak value = bad advertising.
The pros have always done this on their ADS: truly useful and valuable information.
However:
What seems to me is that we've now reached a saturation point on the internet, that we're currently in a new "era" where it's time to inject more quality and real, tangible value.
It's no longer possible to keep giving low value content...
Am I seeing this right?
Are we like on the wave to clean the lazy ones copycats?
Time to get back to the notepad and don't focus too much on the algorithm and TikTok?
And I ask because it seems to me that right now we're in that phase where it's time to separate the wheat from the chaff.
Examples:
– Frank Kern now with his valuable FB posts and e-mails information on AI. Frank Kern is a good example because he always provided valuable and useful information.
– A trend on YouTube of young kids sharing on very simple videos, drawing on a digital whiteboard SUPER valuable, concrete, specific information about how they created their successful dropshipping businesses. Example:
https://www.youtube.com/watch?v=kJxzQ3z98po
As I mentioned, this has always been the PROS' strategy, and it will certainly always be what works: providing truly useful value.
The question I pose is whether anyone else is also seeing this trend explode right now.
There's a lot of talk about the Facebook algorithm... TikTok as the alternative to Facebook... Funnels... AI...
But perhaps those who provide real, super-valuable value will win and won't need to worry so much about all the new technologies or algorithms.
MikePT