Steve,

There is something to be said by Ankesh in that photographers already have an interest, however, the bizop world is vast and has possibilities.

Now as to the copy, fear of loss has always seemed to do more than painting a rosy picture and selling the dream. Mind you, selling the dream is important, the answer to what ails the bizop person.

But you've got to agitate the problem and sell the person that without some sort of solution, the person will have "Lost" their freedom, their choices, their chance at the brass ring. You then offer a solution.

Just my two cents.

Millard Grubb