Can you suggest how to change the perception of this product line?

First off let me again thank everyone for the product name suggestions given to me a couple weeks ago concerning the line of natural lotions, creams, shampoos and conditioners.

And now I ask another question...

It is my belief (maybe incorrectly) that when a person hears something is "natural" or "organic" or "herbal" they focus entirely on the "natural" or "organic" or "herbal". I feel the prospect doesn't get past this. If they are "into" natural products they go on. If not, then you're shutout with that prospect. I have a line of natural-herbal salves, ointments and creams that work to heal, treat and cure a variety of skin abrasions and skin problems. Many of these products were created from recipes developed by Native Americans. The products are good...very good.

But how do you get prospects to get past the "natural" and to the positive healing qualities of the products? Maybe you can't--or shouldn't.

As usual I thank you for your time,

Mike Winicki