Okay... this one really is weird...

[Dien Rice]

I like to check out Denny Hatch's blog... a "must read" in my opinion for anyone interested in copywriting and advertising...

The latest entry was about a not-very-good sales letter his wife received for... cremation services... (!)

But then he went on to write about a product he once came across... A company in Sweden that made a coffin... with a sound system!

The idea is... why not listen to music when you're... err... having a long sleep?

You know what?

The product is still around!

Here's Denny Hatch's blog entry...

The Tale of This Eerie Dreary Letter and How It Morphed into a Barrel of Boffo Laffs!
http://dennyhatch.blogspot.com/2024/...tune-lttr.html

And here's the website, where you can also watch an ad for their "Catacombo" sound system...

Catacombo Sound System
https://www.kollektivetlivet.se/catacombo-sound-system



https://www.youtube.com/watch?v=SDpC5ZYcA7M

Very unusual... I suspect the sales aren't through the roof...!

But the business still seems to be around...!

Best wishes,

Dien