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#1
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![]() Often are the times I have used wild and crazy packages to get in the door to a business I wanted to help.
However, I was thinking... how could someone do this face-to-face without looking crazy. I was thinking that a HOT SHEET with a few crazy or outrageous marketing examples MIGHT work. (These examples have GOT to be ones that actually worked for a business at some time) The other way might be to introduce yourself at a networking event as a person who uses "Outrageous Marketing" to get things done. And then give examples. You can tell that I like to use unusual ways to make sales. ![]() I've always believed that in order to STAND OUT, you must do something DIFFERENT... so people remember you. I once created something special for Fran Tarkenton who I met for breakfast as a guest of a friend. Fran then gave me his personal number and said he wanted to hear from me. Doing something special and making someone know that you care about them is a way to build rapport and open their minds. I remember years ago at a Dale Carnegie lesson (I was taking the entire several week course) to find something about the person that you can truly say something good about... it is very helpful. And a good thing to do. |
#2
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![]() Hi Millard!
Great post! For some reason, your post made me think of "lumpy mail" promotions... "Lumpy mail" is when someone receives mail... But it's not your usual, flat envelope. Instead, it's obviously "lumpy" - there's something "lumpy" inside it! The curiosity as to what it is gets people to open it up and pay attention! I've thought for a long time as to whether there's an email equivalent to "lumpy mail"... The closest I've been able to come up with is to use an attention-getting picture in your email... I've experimented a little with this - but I should do more! I would say my experiments were successful... But again, I need to do more of it... When I've done this, I've often tried to use a picture that's humorous... (But not in an offensive way! Usually something a little silly...) Thanks for triggering this thought, Millard! Best wishes, Dien Quote:
__________________
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#3
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![]() Thanks for the tip about putting a funny picture in the email !
I'll be trying pictures out here and there. I appreciate it! Millard |
#4
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![]() Thanks Millard,
Once during a Break Gary Spoke about selling Vacuum Cleaners dr to dr. FREAKING amazing. Gary Was a Testing Maniac. I coach Dr to Dr and Phone Telemarketers based on his Hi Profit Door to Door Tested Strategies. #1 - IF you do dr to dr Sales - You Do not TELL the home owner you want to Sell them. You Pretend to be LOST. #2 - Gary wanted to look SWEATY so he Used a water Bottle to Spray his face. #3 - Gary wanted folks to Feel Sorry for him. He Rumpled his Hair. Complained about his boss. Pulled his Tie Crooked. #4 - Gary said, "I am looking for Ralph Barnes. (Which just happened to be a neighbor 2 houses away) #5 - Gary was SO Grateful - after he Got Inside to get a Drink Of Water. He insisted on Vacuuming their Living room Rug. Heh heh heh ========== ========== I Just got a Guy to #2 at his Solar Panel Telemarketing Company. A - The Big HUMP we had to get past was The INSTANT HANGUPS. So. Craig NOW says, "I'll Pay You 1000.00 Dollars if I Can Ask You ONE QUESTION. Which might Pay You 10Grand." B - Keeps them on the Phone and Gets Their Email and Address - so he Can Email them the Special Report on How to Pocket a Pile of DOUGH. LED LED Motion Detectors 25.00 Solar Lamp Over the Past 5 Years - My own Electric Bill went from 132.00 a mo to 31.00 a month 1200 a year times 5 = 6Grand (So I wrote the Report myself) The Promise to GIFT them 1000 bucks is REAL. C - If their Electric Bill is High Enough - he Does the Solar Roof Pitch. Thanks, Glenn |
#5
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![]() I appreciate the post about Gary Halbert and his face spraying water gambit.
As a former performer, I know that there are numerous ways to create a mood, look, or expectation in the minds of audiences just by doing simple things. I learned many things while being on stage and often it was learning just how to say something. I imagine in the example of the $1000 gift, it was a discount on a product or services. But one has to be cautious of exactly what is said. The implication in the wording is that a person will get $1000. Of course, they think they are getting $1000 cash... when actually it could be a discount. Since I don't know exactly the situation, I can only surmise what is going on from the description. Btw, as well in this posts as well in others you mentioned your savings with an inexpensive solar light that packs small. There is a more robust solar light that can light up big areas that is also portable... it is called Lyte Bug. It is very sturdy from what I have seen. As always thanks Glenn for another insightful post. ![]() Millard |
#6
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![]() Thanks Millard,
My Combination of LED Lites Instead of Fluorescent. Motion Detectors that Screw into sockets - then the LED Bulb (Dr to Dr Clients Tell me Home OWNERS WANT to see what the LED Bulb looks like. And how the Motion Detector and Lamp Work. So they are INVITED inside. CHA-CHING.) And 25.00 Solar Lamp (Your "Late Bug" is 119.00 and DOES not say how long it fives light after a full Charge. The 25.00 lite after 7 hrs gives you 12 hours.) My 10 Years Of Saving 1000.00 a year = 20Grand OVER THE PHONE. You Get the ok to Call them Back. Email them a PIC of The Correct LED and Solar Lamp AND They will TALK to you to Find out how to get the 10GRAND. Glenn P.S. - I always UNDERSTATE the Offer. "I'll pay you 1000 Bucks for 2 Minutes of your time" Makes People HAPPY when They find out the 1000 is 10Grand or more when added up - yr after yr. |
#7
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![]() Thanks Millard,
Donna Told me She Got Hired and Paid 300.00 for each of 10 CEO's of Fortune 500 Companies she got appointments with. She Got Appointments with 8 out of 10. $24,000.00 PLUS all 8 CEO's hired Donna! HER CLIENTS - 2 Partners who Wanted to Discuss putting Small Shops inside the Fortune 500 Retail Stores. Got Appointments. But Donna's MIS-DIRECTION Magic Trick is what the CEO;s Wanted to buy. What She did to Get APPOINTMENTS with them is what they wanted to Buy. The CEO's Wanted her to do THE PIZZA BOX Trick on behalf of their Top Sales People! YOU CAN GET In the Door In Any Biz This Way. (We Use Versions of this idea to Get Appointments still) I - Call The Local Pizza Store Supplier - and Get Some Blank Pizza Boxes II - Phone The PR Dept OR go online for a Photo of The Biz owner or CEO III - Put the CEO's Face on The pizza box. IV - Find an Ad Specialties Company. Get them to Put The CEO's Mug on Pen's, Pads, Bars of Soap, Erasers, Socks, Glasses, Condoms, Whistles all kinds of Stuff. V - Rent a Delivery Outfit. Personally Deliver The EGO-BOO - Pizza Box to The CEO. Oh yeah. Thank You Note Says, "Please Call This # to Get The REST of The Thank You Rewards with Your Face on Them that do not Fit in The Box..." When the CEO calls - You March in with The REST of His Stuff. Thanks, Glenn EGO Marketing WORKS. Steve Jobs Turned in his LEASED Mercedes Every 6 Months. Just so He Could Drive around with BLANK LICENSE Plates. |
#8
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![]() Thanks Glenn for the pizza box marketing.
I can see how this ego marketing would work better than the High Impact marketing I have done in the past. Although I can get in the door with most anyone by sending a package that contains a shoe, or fishing rod, or special object that is geared specifically to the owner or CEO I am aiming at... the value of your description of the pizza box gambit is in the specific use of the face of the CEO. You are RIGHT ! The EGO technique is powerful. Thanks for reminding me how powerful it is !!! |
#9
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![]() Quote:
Thanks for clarifying things for me on the offers. Additionally, thanks for the info on your solar lighting solution. Did not realize how much light you actually produce with such little time "charging" it. |
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