How to Monetize connecting big biz with big biz?

Hey all -

We're always focusing on the one-man-band type stuff here (which is the way I like it) ...but I've thought up a biz plan idea that I don't know how to monetize ...

Okay ...there'a a major network television show that is top rated ...right? There's a major brand product that I believe could benefit from this show's own brand (for example if the show brand was actually listed on the product ...vice-versa is possible, but that can be worked out if they wanted).

The above situation is something I've discovered through my own research that it would work amazingly well, as the viewers and consumers of this show and product have a great deal of cross-over...

...so, I have some contacts in both of these industries (not as high as I'd like ...but it's the type of situation where "show them how they can $$$ and they'll listen to you, even if it's just an elevator pitch) ...

...but the question is ...how does one structure a deal like this? How can it be monetized? Seems like someone will just say "Hey thanks for the great idea ...we'll talk to their people right away ... see ya' " .

Anyone ever structured a deal between two big concerns that wasn't proprietary in nature - without having it bypassed?

Thanks to anyone in advance (not sure if this'll get a lot of responses - but any help will be interesting and helpful)...

Best,

KK

Kelly. I did something like this for years. I always got a contract
from the "seller" that spelled out my commission or finder's fee, or
my cost . Don Alm has more detailed info that might be helpful.

There are plenty of other details, but this contract is paramount.
Both the "buyer" and the "seller" are going to be tempted to by-
pass you.

In fact don't be surprised if either of the parties asks you to take
less than your contract stipulates if the deal gets up in a few
millions.
Capt Charley

Hi,
The obvious thing to do is to get a lawyer that specializes in contracts but there is another option. The king of these type of deals is Jay Abraham and if you go to http://www.abraham.com/products/index.html you'll find his 'Contrract Book'. At about $500.00 it's a bit pricey but it contains 38 contracts. It used to be available on ebay but I haven't seen it offered in the last year.
Best of luck,
Jim

DNO

[Dien Rice]

Originally Posted by Capt Charley

Kelly. I did something like this for years. I always got a contract
from the "seller" that spelled out my commission or finder's fee, or
my cost . Don Alm has more detailed info that might be helpful.

There are plenty of other details, but this contract is paramount.
Both the "buyer" and the "seller" are going to be tempted to by-
pass you.

In fact don't be surprised if either of the parties asks you to take
less than your contract stipulates if the deal gets up in a few
millions.
Capt Charley

Hi Kelly and Capt Charley,

Jim Straw has a "Finder's Fees" report which gives more details on how to do something like this, plus a sample contract... You can find it at http://www.businesslyceum.com/mdl.html. (His report is more about doing "finder's fee" deals related to physical products, but I think the principle is probably the same... You can email Jim Straw directly and ask if his report would be helpful for what you want to do... If you do, let him know you found out about it here! )

To my understanding, as Capt Charley says, the contract is critical. Otherwise, once they know the other person, they can easily bypass you (and pay you nothing). So you have to make at least one of the parties legally required to pay you (via a contract) if a deal results...

Best of luck with it!

- Dien

DNO