What’s the difference between Hits & Visitors?

I have a website that’s on page one of Google for the term Spokane Cars and it’s getting a lot of traffic. My traffic stats say it’s getting over 15,000 hits but about 600 visitors. I’m not sure what’s the difference. Is it how long a person stays there?

Thanks,
Jason Hatchett

Hi Jason,
a page view is each time a visitor views a webpage on your site, irrespective of how many hits are generated. Pages are comprised of files. Every image in a page is a separate file. When a visitor looks at a page (i.e. a page view), they may see numerous images, graphics, pictures etc. and generate multiple hits.

For example, if you have a page with 10 pictures, then a request to a server to view that page generates 11 hits (10 for the pictures, and one for the html file). A page view can contain hundreds of hits. This is the reason that you should measure page views and not hits.
Michael

Well in my opinion hits mean the ads in which your site or blog like a google ads which hits the users ... and Visitors only check yours site or blog ... !


Thanks