Can you suggest how to change the perception of this product line?

First off let me again thank everyone for the product name suggestions given to me a couple weeks ago concerning the line of natural lotions, creams, shampoos and conditioners.

And now I ask another question...

It is my belief (maybe incorrectly) that when a person hears something is "natural" or "organic" or "herbal" they focus entirely on the "natural" or "organic" or "herbal". I feel the prospect doesn't get past this. If they are "into" natural products they go on. If not, then you're shutout with that prospect. I have a line of natural-herbal salves, ointments and creams that work to heal, treat and cure a variety of skin abrasions and skin problems. Many of these products were created from recipes developed by Native Americans. The products are good...very good.

But how do you get prospects to get past the "natural" and to the positive healing qualities of the products? Maybe you can't--or shouldn't.

As usual I thank you for your time,

Mike Winicki

Why dont you concentrate on what the product does for the customer rather than talking about whether its "natural" or not?

I think people mostly care whether a product will work for them first ...and then care about whats in it later.

Terrance


My Success Story

> Mike I buy a lot of things from the
health food stores and from "natural"
stores.

First I respond to the name: Let's say the
name is Natural Skin Cream...then I "read on"
hopefully in the title or in the printed
instructions on the back of the product the
copy is clear and gives concrete examples of
what it will do for me.

Example: Product name: "Pure Organics" facial
cream: "diminishes fine lines, fades out skin
spots, non-greasy,day or night cream, use
small amount twice per day"...etc...

Other examples : "Pure Organics Fading cream"
Pure Organics nail grow...etc
> the product name suggestions given to me a
>

>One more thing in addition to my
prior post...check out the following
website for examples of product names.

http://www.oleda.com

I have no interest in promoting this site;
just providing examples of how the name
of product includes what the product does.

Hi Mike,

I thought I would add to my opinion about "natural" given in the previous thread.

I have to agree with Terrance & Sandy. It always helps to have what the product does "front & center", either in the name or with it as a prominant byline.

Maybe something like the action followed by the natural, pure, or organic word:

"Skin Healing Salve, Naturally"

Ancient Native Healing Salve, Naturally"

Just a thought: Is it always better to "kill two birds with one stone" or is it better to address them one at a time?
(please don't actually kill the birds)

Organic Dave, Naturally :-)

PS: Where can we get all this good, natural stuff you keep finding?

Coming soon: certified organic info.com forum
Where you can ask and get answers about all things organic and "natural".
Email if you just can't wait.


Why not sell a good service that millions need & use every day. Sell a real service, get yours free.

Why on earth do you want to change the perception of the product line? That is a key part of your brand's differentiation!

Walking away from "natural" or "organic" in the product brand (and I'm talking about the essence of those qualities, not the words themselves) if you have the product to back it up is silly. You'll have to work harder to recover the people who don't give your product a second glance because it doesn't identify its qualities on a branding level.

As far as product names go, I would keep them natural and simple (presumably, like the products themselves). e.g.: Winicki's Naturals (brand) Skin Soothing Salve (product); Winicki's Naturals Herbal Heat Treatment, etc. The downside is that such product names are not trademarkable. Well, that and "Winicki's Naturals" as a brand name leaves one key element to be desired: the native American angle. You might consider that your brand name needn't sound like a brand name, e.g. a brand like What The Natives Knew.

If your product is truly effective, by the way, you'll get more out of a sampling program than through an extensive naming exercise. If the sample cures my ills, it could be named Raving Idiot's Rancid Axle Grease and I'll still buy it, and tell my friends, and the buzz will grow from there.


John Kuraoka, freelance advertising copywriter

...and this is why I buy shampoo, etc., at health stores and pay $10.00 for a bottle rather than $2.50 at the drug store. The "natural organic" market is solid and growing and you don't want to mess with that.

There's only so much you can say on a package. I have been using "Aubrey Organics" products for 15 years... Just the guy's name plus "organics"... mainly because I read the ingredients. They use NO synthetic chemicals, unlike most "natural" brands. Most of the bottles are white with green printing, simple yet attractive. By the way "Aubrey" is a registered TM, but the "organics" part is not. Don't know what they means, if anything.

Being derived from Native American recipes can certainly be used as a USP, or whatever.

Raving Idiot's Rancid Axle Grease? That would certainly get MY attention!

Good luck on this exciting venture,

Kay

> Why on earth do you want to change the
> perception of the product line? That is a
> key part of your brand's differentiation!

> Walking away from "natural" or
> "organic" in the product brand
> (and I'm talking about the essence of those
> qualities, not the words themselves) if you
> have the product to back it up is silly.
> You'll have to work harder to recover the
> people who don't give your product a second
> glance because it doesn't identify its
> qualities on a branding level.

> As far as product names go, I would keep
> them natural and simple (presumably, like
> the products themselves). e.g.: Winicki's
> Naturals (brand) Skin Soothing Salve
> (product); Winicki's Naturals Herbal Heat
> Treatment, etc. The downside is that such
> product names are not trademarkable. Well,
> that and "Winicki's Naturals" as a
> brand name leaves one key element to be
> desired: the native American angle. You
> might consider that your brand name needn't
> sound like a brand name, e.g. a brand like
> What The Natives Knew. If your product is
> truly effective, by the way, you'll get more
> out of a sampling program than through an
> extensive naming exercise. If the sample
> cures my ills, it could be named Raving
> Idiot's Rancid Axle Grease and I'll still
> buy it, and tell my friends, and the buzz
> will grow from there.

In response to your question you may want to take a look at the melaleuca site at www.melaleuca.com
On how they market their product. It is also natural made with the melaleuca oil. Great stuff!

Thanks
Carey P