Why is Rick Beato so popular? (YouTuber)

[Dien Rice]

Rick Beato is best known as a YouTuber... He has 2.5 million followers... Not too bad!

I've recently found his channel... and been entranced by his videos!

He's a musician and audio producer... His channel is all about music...

I think the thing about him is - his enthusiasm is infectious!

I think his genuine enthusiasm comes through in every video! (Along with his expertise...)

His videos cover the whole range of music... Analyzing and picking apart songs, top 10s (e.g. top 10 guitar solos), as well as stories from his past... Sometimes even including personal stories of famous musicians...

He "monetizes" his channel via ads, a paid membership club (“the Beato Club"), and also sells online courses as well...

I mainly wanted to mention it as an example of how "enthusiasm" can really win you over...

(Makes me think of Gordon's "The White Bread Story"...!)

I imagine most of his fans are musicians... But I'm not even a musician, and still love it...!

For those who want to check it out...

Here's his channel...

https://www.youtube.com/c/RickBeato

Here's an example video...

What Makes This Song Great? Ep.71 BOSTON (#2) (More than a Feeling...)



https://www.youtube.com/watch?v=ynFNt4tgBJ0

If you go to the video on YouTube, and click on "Show More", you'll see links to all his info-products...

If anyone wanted to share "expert info" on YouTube, I think his channel is a good model!

For "toll position" fans, I noticed he even trademarked the phrase, "What makes this song great?"

https://www.trademark247.com/what%2B...8862271-1.html

Best wishes!

Dien

[GordonJ]

Great example, I almost went down that rabbit hole, had to slap myself silly and say, FOCUS DUDE, FOCUS...otherwise a day gone away, forever. Hey, maybe I should write some songs??

Focus Dude, focus.

GJA

Originally Posted by Dien Rice

Rick Beato is best known as a YouTuber... He has 2.5 million followers... Not too bad!

I've recently found his channel... and been entranced by his videos!

He's a musician and audio producer... His channel is all about music...

I think the thing about him is - his enthusiasm is infectious!

I think his genuine enthusiasm comes through in every video! (Along with his expertise...)

His videos cover the whole range of music... Analyzing and picking apart songs, top 10s (e.g. top 10 guitar solos), as well as stories from his past... Sometimes even including personal stories of famous musicians...

He "monetizes" his channel via ads, a paid membership club (“the Beato Club"), and also sells online courses as well...

I mainly wanted to mention it as an example of how "enthusiasm" can really win you over...

(Makes me think of Gordon's "The White Bread Story"...!)

I imagine most of his fans are musicians... But I'm not even a musician, and still love it...!

For those who want to check it out...

Here's his channel...

https://www.youtube.com/c/RickBeato

Here's an example video...

What Makes This Song Great? Ep.71 BOSTON (#2) (More than a Feeling...)



https://www.youtube.com/watch?v=ynFNt4tgBJ0

If you go to the video on YouTube, and click on "Show More", you'll see links to all his info-products...

If anyone wanted to share "expert info" on YouTube, I think his channel is a good model!

For "toll position" fans, I noticed he even trademarked the phrase, "What makes this song great?"

https://www.trademark247.com/what%2B...8862271-1.html

Best wishes!

Dien

[Glenn]

Thanks Dien,

My Opinion.

He Only Plays, Discusses and Explains TOP HITS.

So people who ALREADY LOVE those tunes - visit to learn more.

Plus he writes great headlines.

Glenn

P.S. - Cranking up your Enthusiasm BEFORE You Create anything is a must.

Ted Nicholas said he used to lock his office door. Dance around yelling, "I am a GREAT Copywriter" before he started writing a sales letter.

Rick probably does something similar.

[JohnEmy]

This video of his son's display of perfect pitch received 3 million views, causing Beato to decide to parlay his social media fame into a full-fledged YouTube channel. On August 27, 2019, Beato received the Golden Play Button from YouTube when he achieved 1 million subscribers.

[Dien Rice]

Originally Posted by GordonJ

Great example, I almost went down that rabbit hole, had to slap myself silly and say, FOCUS DUDE, FOCUS...otherwise a day gone away, forever. Hey, maybe I should write some songs??

Focus Dude, focus.

Ha ha!

You're right. Gordon, I need that advice too!

I'm a little bit too diverse at the moment... I think it makes life fun, though...!

(Though it probably makes a person less effective!)

Best wishe!

Dien

[Dien Rice]

Hi Glenn,

It just occurred to me that Rick uses another one of your principles...

That is he often mentions celebrities - in which I'm also including famous bands...

I saw in one of his videos how he actually says he doesn't mind being "demonetized" for using their music... (He says you can't teach music without using well-known songs!)

For example, when he analyzes a famous hit song, he has to play the song, obviously, and his video can get "demonetized" for that by YouTube...

Being demonetized by YouTube means that either ads are cut out from his video so he doesn't get any ad revenue, or the ad stays there and the ad revenue then goes to the artist whose song he's playing.

So, for example, if he's analyzing a song by Justin Bieber and he gets demonetized, that means... Because of playing copyrighted material in the video, the money from the ad revenue would then go to whoever owns the rights to Justin Bieber songs... That would be a combination of the performer, the songwriters and also the publisher of the song.

(Ironically, his video on Justin Bieber I watched was about how Justin Bieber had plagiarized the band Toto!)

However, undoubtedly using famous songs and famous artists will get him traffic on YouTube - because people want to hear about their favorite artists!

And he has other ways to make money apart from ad revenue... such as from his membership club and also from his various courses and books/reports he sells...

I don't know what percentage of his money comes from the ads, but while he loses some money there, he makes more money from other ways... So, "piggybacking" on interest in celebrities is probably a good deal for him!

And of course, many people who watch a demonetized video are going to watch other videos, too, which have not been demonetized...

I think he's an interesting example of making money (in part) from celebrities!

Best wishes,

Dien

Originally Posted by Glenn

Thanks Dien,

My Opinion.

He Only Plays, Discusses and Explains TOP HITS.

So people who ALREADY LOVE those tunes - visit to learn more.

Plus he writes great headlines.

Glenn

P.S. - Cranking up your Enthusiasm BEFORE You Create anything is a must.

Ted Nicholas said he used to lock his office door. Dance around yelling, "I am a GREAT Copywriter" before he started writing a sales letter.

Rick probably does something similar.

[Dien Rice]

Originally Posted by JohnEmy

This video of his son's display of perfect pitch received 3 million views, causing Beato to decide to parlay his social media fame into a full-fledged YouTube channel. On August 27, 2019, Beato received the Golden Play Button from YouTube when he achieved 1 million subscribers.

Thanks John for that information. I didn't know any of that!

He does to me seem like a pretty good info product success story that one could model themselves on. Thanks again for sharing!