The Marketing Book By a Billionaire NOBODY Is Reading

[Glenn]

Thanks Dien/Gordon,

Thanks to Lots of Research I Know a Lot about this Self Made Billionaire.

On his last Day of High School.

Jerry and Some Friends went to a Local Comedy Club.

On a Lark.

After Making some Notes.

Jerry Gets up on Stage And Everything He Wrote Down and Says on Stage

KILLS.

Massive Laughter.

Huge Applause.

Wave After Wave of POSITIVE EMOTION.

Jerry is Hooked.

And Does Stand Up for the Next 50 Years.

Is STILL doing Standup Comedy.

And in his Best Selling Book, "Is This Anything?"

Jerry Seinfeld has published every single Successful Joke he has Delivered on stage.

Every joke over his entire career.

ODD Thing about these Jokes.

They are all In NICHES.

Sales Niches.

Marketing Niches.

Niched areas in Millions of Lives We ALL SHARE and Have Memories about.

Niches We Can WRITE about
and Be Confident To GET READ.

Because EVERYBODY Else has Similar Memories.

So.

Writers Block?

FOOEY.

Even if You Don't Find Jerry Seinfeld Funny His Published Jokes Can Save You
Time and Effort finding PROVEN TOPICS to Write About.

FREE too.

Go to a Local Library and Check it out.

Thanks,
Glenn

[Dien Rice]

Hi Glenn,

I LIKE that angle on stand-up comedy!

You're right... comedy doesn't work if people can't relate to it...

So every successful comedian has to have jokes that their audience can relate to!

And yeah... we can use that for inspiration on TOPICS to write about...

I'm definitely gonna USE THIS GREAT TIP!

For the opposite side of the coin...

Here's Steve Martin's joke for plumbers (which you may like)! Here he's making fun of exactly what we're talking about!



Plumber's Joke
https://www.youtube.com/watch?v=-DvJHhAY9Qc

This is such good advice, Glenn!

Best wishes, Dien

Originally Posted by Glenn

Thanks Dien/Gordon,

Thanks to Lots of Research I Know a Lot about this Self Made Billionaire.

On his last Day of High School.

Jerry and Some Friends went to a Local Comedy Club.

On a Lark.

After Making some Notes.

Jerry Gets up on Stage And Everything He Wrote Down and Says on Stage

KILLS.

Massive Laughter.

Huge Applause.

Wave After Wave of POSITIVE EMOTION.

Jerry is Hooked.

And Does Stand Up for the Next 50 Years.

Is STILL doing Standup Comedy.

And in his Best Selling Book, "Is This Anything?"

Jerry Seinfeld has published every single Successful Joke he has Delivered on stage.

Every joke over his entire career.

ODD Thing about these Jokes.

They are all In NICHES.

Sales Niches.

Marketing Niches.

Niched areas in Millions of Lives We ALL SHARE and Have Memories about.

Niches We Can WRITE about
and Be Confident To GET READ.

Because EVERYBODY Else has Similar Memories.

So.

Writers Block?

FOOEY.

Even if You Don't Find Jerry Seinfeld Funny His Published Jokes Can Save You
Time and Effort finding PROVEN TOPICS to Write About.

FREE too.

Go to a Local Library and Check it out.

Thanks,
Glenn

[Millard Grubb]

Glenn,

I appreciate the tip about Jerry Seinfeld's book. Gotta hand it to him for writing everything down.

This reminds me of something Ben Settle, of Email Players fame mentioned.

Ben uses checklists a lot. Just like using Seinfeld's book. Jerry's book would give you a lot of direction... to point you in the right direction.

Ben Settle's use of checklists can do the same. His stuff is NOT cheap, but very powerful.

Again, thanks for tip Glenn.

[Dien Rice]

Hi Millard,

I'm definitely one for making notes... I have many, many notes over the years...

Right now, I essentially write them in Google Docs...

What kind of notes?

Some are compilations...

I have just short of 50 things that make any piece of writing "interesting" for the reader... To get them hooked, and to keep them reading (and loving it)...

Of course, "conflict" is one (often mentioned by people teaching how to write stories)...

I actually wrote "Conflict identify with one side"... I think if there's a conflict, and if you identify with one side over the other, it just makes it even more interesting! (Think of any sports competition!)

Here's another... "Negative adjectives." I actually got that from Gary Halbert...

Read it here...

https://thegaryhalbertletter.com/HOTD/17.htm

If I introduced it as "The key to success of former jailed felon, Gary Halbert"... that made it more interesting! (No shade on Gary... though it's true... it makes you want to read it even more... I've learned a lot from him...)

There are plenty more... I could easily turn this list into a very valuable product, if I wanted to...

I have notes on finding untapped resources you ALREADY HAVE that you can profit from, if you run a successful, existing business... (By a successful business, I mean that you already have happy customers...) Also very valuable (and extremely hard to find this info elsewhere)...

Just by "tapping" into my notes, I'm sure I have plenty of blockbuster products in there...

But my point here is, it's valuable to take notes, and hang on to them!

Best wishes, Dien

Originally Posted by Millard Grubb

Glenn,

I appreciate the tip about Jerry Seinfeld's book. Gotta hand it to him for writing everything down.

This reminds me of something Ben Settle, of Email Players fame mentioned.

Ben uses checklists a lot. Just like using Seinfeld's book. Jerry's book would give you a lot of direction... to point you in the right direction.

Ben Settle's use of checklists can do the same. His stuff is NOT cheap, but very powerful.

Again, thanks for tip Glenn.

[Glenn]

Thanks Dien/Gordon,

***I Watched Gary Read a Sales Letter ON VIDEO - at a Jay Abraham Bootcamp
and Create a RIOT.

***A Friend Won a Raffle. Got 2 Tickets to Gary Halbert Event in Key West
Watched him Make 400Grand - by reading an offer about his HOT STUFF Ezine.

***I Attended a Bill Myers seminar in Arkansas. Watched Gary Sell a 2000.0
LifeTime Subscription to "The Gary Halbert Letter" to 1000 People.

HE EMPTIED THE ROOM.
(Except me. Frantically taking Notes. Later. I Bartered with a guy in Australia
who sent me all of Gary's Previous Newsletters. a Huge Box Full.)

***At Another Gary Halbert Event - Gary READ a Newsletter And Sold the
Seminar Tapes to a Previous Seminar for a Couple Thousand to EVERYBODY in
The Room. 90% rushed outside to buy.

IF YOU ARE PAYING ATTENTION - This Adds up to MILLIONS.

And

To My Knowledge NOBODY ELSE Has Been Able to Do this Consistently Over and over.

TURNS OUT.

GARY HAD A SECRET.

But he Never Told The Rest of us.

Gary sold Discounted Ad Space.
Do it FOR You Marketing - You Pay for The Advertising.
"HOT STUFF" - New Products - 10K from Each Buyer. To Pay to Rent The List.
Test Mail offers. A/B Split.

When I got Home.

I phoned Gary's Office to SUBSCRIBE to His Newsletter.

Nobody there but 18 yr old BOB.

The Young Kid, Bob, Was Bored so I Told him Funny Stories. And Picked His Brain.

ME - "What are you doing? I hear paper Rustling.

BOB - I am Paper Clipping 100.00 Bills to Sales Letters.

*** Turned out Gary Had a few COPY CUBS - Living with him. Doing GRUNT Work in Order to Learn how to do Copywriting.

BOB said, "It's a Pain in my Ass. Gary makes me Drive his HOT PINK Cadillac everywhere."

"Women Especially Come Running over the The PINK CAR.

"Gary stands up.
"Brags about Working with Stars and Celebs.

"NAME DROPS - Celebs he barely knows.

Then Gary Says, "Which Headline do You Like Best?"

"Over and over.

"It's Boring as Hell.

ME - "Why is it Boring?

BOB - "Gary Up-chucks the Same Headline over and over. Changes one Word
at a time. Eventually the Torture Ends.

ME - "When Does Gary Stop Testing a Headline?

BOB - "When People Start asking to Buy the Whatchamacallit.

(EDITORS NOTE - Ok. I DARE YOU to find this info in ANY Sales Book.
Any Marketing book or Mp3. Any Video Interview or Sales Program. I DARE YOU)

ME - Without Telling BOB what He Just Said.

I Hang up!

MAD AS HELL.

Everybody ELSE is spending THOUSANDS on Tests.

BARTER NETWORKS will let you use your Barter Points to Get 80% Discounts
on Website ads or NYTimes Newspaper Full page Ads.

WHAT
A
JOKE.

Everybody is Bragging about getting 2% Response after Testing part of a List.

GARY is pushing the Same BS.

But He Personally gets 50% Response or Higher.

Sells to 80% in a Room.

By Testing Headlines, offers, Prices DIRECTLY to The NICHE GROUP he wants
to sell to in his Sales Letter.

BOB told me about Parking in Front of
NAIL SOLONS.
Nordstroms.
Hooters Restaurants
Health Clubs
Golf Clubs

Depending on Who Gary was selling to in his Sales Letter.

I
STARTED
TESTING.

Sat down at Bus Stations.
AirPorts
Dept of Motor Vehicles Waiting area

OPENED UP a 3 - Ring Binder.

BIG BOLD HEADLINES on Both Facing PAGES.

"Bartenders Guide on How to Pick Up Women"

"FBI Truth Test - How To Catch a LIAR"

"Greased Pig Speed Writing"

And Moved from Seat to Seat until I got Tapped on The Shoulder. ASKED, "Can I Read That?

"How Can I Buy That?"

DONE FOR THE CLIENT became my
Consulting Standard Procedure.

I Wrote is all down.

EVERYTHING You Need to Know about how to Advertise
For Free.

CLICK HERE -
https://tippinggold.com/400ecg.php

Thanks,
Glenn

[Millard Grubb]

Dien,

Thank you so much for the info on negative adjectives! The info is superb!

I especially liked the link to the Halbert Letter and Gary's solution to stopping a goof-ball lawyer!

Your storehouse of ideas and information is priceless....

Thank you! Thank you ! Thank you!

Cheers,

Millard

[Dien Rice]

Hi Millard,

Glad you found it useful...!

Gary Halbert uses a lot of this "negative" stuff in his newsletters... to absolutely "grab" your attention!

Here's one example from his newsletter that I've highlighted in my own private notes...

-----

Well, I got it and it went down like this: One day in the first week of July, 1973, just after dark, I went to get the groceries out of the trunk of the car. The car was outside the garage and, as I was coming from inside the house, I had to push the button that would open the garage door automatically. As soon as the door went up, I saw two figures standing outside the garage wearing ski masks. At first I thought they were kids and I started to bitch. But the complaint died in my throat as I discovered they were indeed adults and were both armed with .45 caliber handguns. Have you ever seen a .45? I carried one for three years when I was an MP and they are scary. Especially when you are looking into the business end of one of those monsters.

One of the guys marched me over to the air conditioner unit on the west side of the house just outside the garage and had me take off my glasses and give them to him. Then, he did something strange; he said to me very politely, "I'm putting your glasses here on top of the air conditioner so they'll be easy to find when this is over."

Then he marched me back into my house where his buddy had already subdued my wife, Nancy. Then they tied me up, blindfolded me, gagged me and put me inside a canvas sack.

They also did all this to Nancy except they didn't put her into a sack.

Then, they ransacked the house. They took our "emergency" silver coins, they took a cherished heirloom ring that Nancy had been given by one of her favorite relatives and they took sacks of mail all containing checks from our recent full-page ad in "Parade" magazine.

At this point, Nancy said, "Gary, do something! They're even taking the mail!"

But what was I to do while all tied up inside a canvas bag?

-----

You can read the rest here...

The Dark Side of Success
https://www.thegaryhalbertletter.com/dark-side/

Enjoy...

Best wishes, Dien

Originally Posted by Millard Grubb

Dien,

Thank you so much for the info on negative adjectives! The info is superb!

I especially liked the link to the Halbert Letter and Gary's solution to stopping a goof-ball lawyer!

Your storehouse of ideas and information is priceless....

Thank you! Thank you ! Thank you!

Cheers,

Millard

[Dien Rice]

Hi Glenn,

I haven't tried testing headlines "in the wild" like you have...

But I can believe it works, especially if you can get in front of people who are your prospects...

Probably faster than a lot of other testing methods!

Mega-cool...

Best wishes!

Dien

Originally Posted by Glenn

Thanks Dien/Gordon,

***I Watched Gary Read a Sales Letter ON VIDEO - at a Jay Abraham Bootcamp
and Create a RIOT.

***A Friend Won a Raffle. Got 2 Tickets to Gary Halbert Event in Key West
Watched him Make 400Grand - by reading an offer about his HOT STUFF Ezine.

***I Attended a Bill Myers seminar in Arkansas. Watched Gary Sell a 2000.0
LifeTime Subscription to "The Gary Halbert Letter" to 1000 People.

HE EMPTIED THE ROOM.
(Except me. Frantically taking Notes. Later. I Bartered with a guy in Australia
who sent me all of Gary's Previous Newsletters. a Huge Box Full.)

***At Another Gary Halbert Event - Gary READ a Newsletter And Sold the
Seminar Tapes to a Previous Seminar for a Couple Thousand to EVERYBODY in
The Room. 90% rushed outside to buy.

IF YOU ARE PAYING ATTENTION - This Adds up to MILLIONS.

And

To My Knowledge NOBODY ELSE Has Been Able to Do this Consistently Over and over.

TURNS OUT.

GARY HAD A SECRET.

But he Never Told The Rest of us.

Gary sold Discounted Ad Space.
Do it FOR You Marketing - You Pay for The Advertising.
"HOT STUFF" - New Products - 10K from Each Buyer. To Pay to Rent The List.
Test Mail offers. A/B Split.

When I got Home.

I phoned Gary's Office to SUBSCRIBE to His Newsletter.

Nobody there but 18 yr old BOB.

The Young Kid, Bob, Was Bored so I Told him Funny Stories. And Picked His Brain.

ME - "What are you doing? I hear paper Rustling.

BOB - I am Paper Clipping 100.00 Bills to Sales Letters.

*** Turned out Gary Had a few COPY CUBS - Living with him. Doing GRUNT Work in Order to Learn how to do Copywriting.

BOB said, "It's a Pain in my Ass. Gary makes me Drive his HOT PINK Cadillac everywhere."

"Women Especially Come Running over the The PINK CAR.

"Gary stands up.
"Brags about Working with Stars and Celebs.

"NAME DROPS - Celebs he barely knows.

Then Gary Says, "Which Headline do You Like Best?"

"Over and over.

"It's Boring as Hell.

ME - "Why is it Boring?

BOB - "Gary Up-chucks the Same Headline over and over. Changes one Word
at a time. Eventually the Torture Ends.

ME - "When Does Gary Stop Testing a Headline?

BOB - "When People Start asking to Buy the Whatchamacallit.

(EDITORS NOTE - Ok. I DARE YOU to find this info in ANY Sales Book.
Any Marketing book or Mp3. Any Video Interview or Sales Program. I DARE YOU)

ME - Without Telling BOB what He Just Said.

I Hang up!

MAD AS HELL.

Everybody ELSE is spending THOUSANDS on Tests.

BARTER NETWORKS will let you use your Barter Points to Get 80% Discounts
on Website ads or NYTimes Newspaper Full page Ads.

WHAT
A
JOKE.

Everybody is Bragging about getting 2% Response after Testing part of a List.

GARY is pushing the Same BS.

But He Personally gets 50% Response or Higher.

Sells to 80% in a Room.

By Testing Headlines, offers, Prices DIRECTLY to The NICHE GROUP he wants
to sell to in his Sales Letter.

BOB told me about Parking in Front of
NAIL SOLONS.
Nordstroms.
Hooters Restaurants
Health Clubs
Golf Clubs

Depending on Who Gary was selling to in his Sales Letter.

I
STARTED
TESTING.

Sat down at Bus Stations.
AirPorts
Dept of Motor Vehicles Waiting area

OPENED UP a 3 - Ring Binder.

BIG BOLD HEADLINES on Both Facing PAGES.

"Bartenders Guide on How to Pick Up Women"

"FBI Truth Test - How To Catch a LIAR"

"Greased Pig Speed Writing"

And Moved from Seat to Seat until I got Tapped on The Shoulder. ASKED, "Can I Read That?

"How Can I Buy That?"

DONE FOR THE CLIENT became my
Consulting Standard Procedure.

I Wrote is all down.

EVERYTHING You Need to Know about how to Advertise
For Free.

CLICK HERE -
https://tippinggold.com/400ecg.php

Thanks,
Glenn

[Millard Grubb]

Thanks for the link...

Seems like the crooks were unhappy that Gary made a bunch of loot, so they wanted their share.

Might be good advice not to flaunt wealth. Just enjoy your bounty quietly.

[Glenn]

Thanks Dien,

Your 2 - 45 Guns Subject line Reminded me.

=========
=========
Two guys - age 100 were fighting over a woman.

After Yelling they Both went and got their guns.

Entered a room same time.

Both Emptied their Guns at each other.

NOBODY Was Hurt.

So they Decided to QUIT while they were Ahead.

FUNNY.

I Remember this from a Decade ago out of an Entire Book full of funny
stories.

Glenn