My lottery hotsheet project, the deets.

[GordonJ]

My reasons for this post: Accountability. Demonstration. Cause I feel like it.

Based on the Harvey Brody, VIEW FROM THE ROOFTOP, along with a lifetime of business knowledge, experience and much failure too, this will hopefully be useful to others thinking of doing a business/money making project.

From the Gordon files: Start where you are at, with what you have, and focus on a goal, then act and adjust.

Also, from my past Remote Direct Marketing experiences; Go to the well that gives you water, set up your food stand in a starving crowd, and bait the hook to catch the type of fish you want to catch.

I don't participate much these days, in any forum or group. I do read the Warrior Forum (that's a 2 min read these days), Millionaire Fastlane, several FACEBOOK groups, a few Insta, YouTube channels. But really, very little participation...it tires me out to read the same old same old day after day.

One daily idea that millions apparently have is, how to do IM? How to start an online business? How to make money online? What is the best niche? What is the best this, that or the other for me to do? YIKES all mighty!

I'll let others field those sort of questions these days. I do see a lot of terrible, really awful, astoundingly bad advice...mostly anecdotal on how they did it and took a lot of time. That is HOGWASH. If it takes a lot of time, it is because the choice wasn't very good at the start.

So with that in mind, how and why did I choose to focus on a lottery HOTSHEET?

First, I'm a buyer. I'm active in the market. I spend money. And I think it is good advice to follow, choose something you know about and are part of the marketplace already.

It is an EVERGREEN 'starving' crowd. A multi-billion dollar established market with hundreds of niches and millions of customers. So, it was an easy choice for me.

Back in the day, when I used to distribute Big Red's HOTSHEETS on consignment, I saw first hand how these Entertainment/Information products sold. Also, I was in a group for a long time, and we spent untold thousands on systems, methods, strategies, books, courses, SOFTWARE and came to this conclusion:

NO SUCH THING AS A WINNING LOTTERY SYSTEM, although there were groups spending tens of thousands of dollars who seemed to game one lottery, the movie JERRY AND MARGE GO LARGE gives a pretty good overview of that. Since then lotteries have changed and now even spending tens of thousands, it is hard to beat lotteries for the big payouts.

So, I saw a huge evergreen market, with many niches, full of INFORMATION buyers; books, courses, hotsheets, memberships and spending a lot of money on this form of entertainment.

I told you all about the Craigslist ad, a guy, multi winner sells a 197 dollar course and heavily implies or gets you to infer, you can win 20,000 a month using it. Good luck.

That is the kind of thing that is out there, and that isn't anywhere near top dollar stuff, and then Big Red (his successors) are still going strong too.

See for yourself: https://www.bigreddaily.com/

And I've been a member https://www.lotterypost.com/ for over a decade. Here are some of their INFORMATION/ENTERTAINMENT PRODUCTS:

https://www.lotterypost.com/books?s=4 I selected dreams, but look through their bookstore and see what else. Now this doesn't even begin to include the Gail Howards, Ken Silvers, Steve Players, etc., etc. of the lottery world, all of whom are selling INFORMATION products.

There is a demand.

Huge market. Many niches. They buy. They spend. I'm part of the market.
So the first few laws of business have seemingly been met.

Ready to buy, market demand, evergreen and HUUUGGGE. So, how to niche down?

The BELL CURVE FLAT LINE report covers three lotteries, Pick 3, Pick 4, and in Ohio, Rolling Cash 5 (other states, pick 5 of 39-47)

I don't want to talk to scratch off players, although I do see their usefulness in getting big plates full of food...

I don't want MultiState players, no MegaMillions, Powerball or Lucky for life.

Daily players of 3, 4 and pick 5 of 39-47

These are the only games my state hotsheets will cover, and the charts are all based on the BELL CURVE FLAT LINE method of tracking.

So, within an evergreen market, I drilled down to a niche, which still numbers into millions of players. Those are my ideal avatar/Targets.

And this eliminates a lot of the desperate, hopeful, wishfuls who think about what they will do when they win the Powerball of 100 million dollars or so.

Winning 41, 83, 250, 333, 400, 500 and 599 on a regular basis, are my PEEPS.

I don't win big, mainly because I play the lottery version of Money Ball. I use statistics (and other math), luck and a little magic (seriously???) to keep cashing in these small tickets week after week.

Math you get, I'm sure; statistical analysis, random number theory, probability, etc., etc. Luck? You think you are, or you think you aren't. Either way, you is what you is.

But M A G I C >>> for reals Gordy? You believe in that astrology nonsense?

The way the question gets framed is how I respond, mostly with silence.

But I will share ONE big belief I do have.

I believe in RESULTS.

Being happy with the results I am getting, I don't see a need to change, OR to explain any other belief with anyone.

What I call magic, are mostly mainstream ideas anyhow. Meditation, guided visualization, lucid dreaming, astral projection or REMOTE VIEWING for you CIA types out there...I only care what some Russian politician is thinking if he has winning lottery numbers. So, yea.

I think most magic is due to a use of our powerful IMAGINATIONS...and our ability to create and guide our thoughts

When I cast dice for the 3 digit, I throw 10 times (10 sided die) and use color codes, red, white and blue for first digit, middle and then end...and whatever comes up the most, I MIGHT play if it aligns with the BELL CURVE FLAT LINE CHARTS.

The reason I have chosen to send a piece of paper in the postal mail, as opposed to doing it all via email is simple. I get a lot more information about my buyer by doing it this way, and I can surprise them with additional things in the envelope too. Lots more info to me, and more opportunity to learn what else they might want.

Example, my home town. 44221 avg. income is 74,177 and yet, across town, 44224 the income 110,851...both Cuyahoga Falls zips but that 36,000 dollar difference tells me a lot about the people living there. So the ride alongs or lift letters could be custom tailored, see?

There are 48 lotteries in USA, including territories, and 10 in Canada Provinces. Or 58 potential.

Sounds like a lot of slop and mess to me, so I have this in mind.

I will cover 2 states, OH and IL. Others will also cover two states, and I want only 10 total, so 11 people = 22 HOTSHEETS or less than half the potential. Although all 58 can get the BELL CURVE FLAT LINE REPORT, just won't have a monthly hotsheet for them.

SLOP & MESS. NO. NO. NO.

Each distributor will have the responsibility for local state content, and fielding questions from their states. The HOTSHEETS are templated, and I will print and mail up to 2500 to their states. I am going to request a minimum of 1000 per state, with the onboarding MY responsibilty.

AT cap level, one distributor will have 5000 subs, and they will get 3.50 per for a 17500 mo income plus % of back ends. Hopefully this will attract the kind of person who doesn't mind working a few hours a week for this compensation.

So, any questions, anyone?


And, another thought...cause all this has been copyrighted and BRANDED, it gives me a toll position which can't be knocked off in the big Lottery marketplace. Proprietary source, a hopefully great TOLL POSITION.



To be continued.

[GordonJ]

OK. So this little start up is about offering a monthly HOTSHEET to a specific group of regular lottery players. Pick 3, 4 and 5 of 39 type games.

I am choosing PAPER AND INK to start, for reasons mentioned. I am the market, the avatar, so I have a pretty good feel for the customer pool.

I've given an OVERVIEW of my POA (Plan Of Action). I can begin the test, and a friend will help to test in 2 states; OH, NY and then IL and PA. If we prove the concept we can then roll out to 18 other states, managed by 9 distributors who each manage their home state and a near by one. They have a part time, hopefully lucrative no investment cash flow to be motivated by.

MY GOAL, the VIEW FROM THE ROOFTOP is to test the concept, take the journey, if it works, RAPIDLY scale it to max cap and adjust add on profit centers as needed, mostly looking at AFFILIATE or distributorships of existing businesses.

Then, in less than two years, sell it.

If we hit min goals, I have a 22k a mo income leaving the biz as I set it up, with a multiple of 4, it could go for a million, sweet. Better to hit max cap goals which puts my mo at 55k, and a two x eval gives that magic million. But I want to set it up so the distributors continue on, if only for a given time, and are able to keep their states going. A possibility exists, that those people may want to buy their states, and that might be a better way for me to go.

The VIEW is my short term, 2 year part time, FUN, doing what I'm already doing, focusing on growing this start up to a desirable sell off, and then sail into the sunset. That's the plan. What have I not considered? Flaws? Details?

Is it fully fleshed, or half azzed? Happy to hear your comments.

Gordon LUCKYAL

[GordonJ]

Being aware lotteries exist because people want something for next to nothing...and the bigger the prize, the demand soars.

Two dollars can get you a BILLION dollar lottery win. It has happened a few times...they may have spent thousands, but the winner only cost 2 dollars.

My fatal flaw with my plan may be in overestimating how many people would be happy to cash in a few hundred dollars regularly vs. their desire to win big.

I see people betting a hundred dollars on one number, with the idea, that IF it hits, they win BIG...MOST of the players who do, don't show it to the world.

So, I may be way off base and over estimating the number of people who will actually track, play within a budget, and be satisfied with small winners which allow them to play using "house money"...when they may be dreaming of a much bigger lottery pay off.

That is why TESTING will give us answers. If I am wrong, only a little time and a very little amount of money has been used, and I'll go back lottery anonymity.

GJA

[Millard Grubb]

Gordon,

Thanks for expressing your thoughts for the "Daily Players."

I would imagine that state daily games continue because enough folks play and the state makes money.

I guess the way to find out if your hotsheet is viable is to just test it and see.

However, how to test?

How to see who is interested?

How to "Prove" value of the "Hotsheet?"

Gordon, this is intriguing to me because I have followed daily games for years and won... here and there. Something that would help to make more frequent wins would be very helpful, I would think.

[GordonJ]

Originally Posted by Millard Grubb

Gordon,
Thanks for expressing your thoughts for the "Daily Players."
I would imagine that state daily games continue because enough folks play and the state makes money.
I guess the way to find out if your hotsheet is viable is to just test it and see.
However, how to test?
How to see who is interested?
How to "Prove" value of the "Hotsheet?"
Gordon, this is intriguing to me because I have followed daily games for years and won... here and there. Something that would help to make more frequent wins would be very helpful, I would think.

So, the test. Next month, I'll set up a web site, although, it may not be developed or used, because, I will have the REPORT for sale on Gumroad for 25 dollars.

I will send a copy to several group leaders, or group admins and offer a huge discount to their group, IF THEY THINK IT HAS VALUE, and make it 7 dollars, and THEY, the admin, can keep all 7 bux. I will emphasize they must see the value in the report and if not, they can pass on the free money, I'll find a different group leader.

Now the smallest one is about 3k, and several into 10s, and a big one at 19k members. If FREE MONEY doesn't work, then I'll try something else.

Meantime, I'll be promoting the report via other means, here, sig files, and in the lottery groups I'm in which allow or have promotional ops.

If the admins don't want to offer it to their members, then I might make it FREE for a limited time in bigger groups as a Beta test.

Getting the report into hands is one way, because in the report I will "pitch" the newsletter. I may also set up a discount on newsletter and offer the report as a bonus, and it all starts with LIMITED, really limited numbers...cause I can set it to stop accepting orders at levels. I don't want to grow too fast. Slow is better during shake down.

So, with TWO angles: BELL CURVE FLAT LINE REPORT and LUCKY AL'S MONTHLY HOTSHEET, I can cross promote, use one as a bonus/freebie...and then give a discount offer on newsletter kits (a kit has the hotsheet, marker, four color pen, ruler with optional dice/small Scrying ball)...Or just the newsletter.

Now, if the demand is for all digital, I can go that route, just prefer to test it as a PAPER AND INK product for other reasons as mentioned.

I may also offer the BCFL method on a trial basis to see if anyone wants to test it....although I know most players don't have the patience to really understand it.

So primary TEST will be the report as a discount to admins, with them keeping all the money...or a buy this, get this, with discounts...and/or offers for the KIT, and this way I hope to get a feel for the marketplace.

If I had 18,000 lottery players in my group, and someone offered me 7 bux a head and the report was worthwhile (as I think it to be), I wouldn't hesitate in promoting it. But I'm the sort of guy that likes free money for doing good things.

Thanks for asking.

An aside, the best bets for constant winning $$$ are, double digits in both Pick 3 and Pick 4. My latest win was 83.50 for 633 boxed. Most money won has been with Pick 4, double digits, like 1988, or 6788 for example, that pays 400 for a dollar play, and TRACKING goes a long way to helping one pick a winner. The 00 in Ohio four digit have payed off this month too for me.

Thank you BELL CURVE FLAT LINE method.

Gordon

Here is a link to the OLD REPORT. 2014. It has been updated, includes updates on group, wins, and has scrying, MAGIC too. But the MATH is the same and the TRACKING is still the same...only INTUITION kicks in after using it for such a long time, you get a feel for when what is due and play accordingly.
https://www.dropbox.com/scl/fi/myr53...=olfh0qsu&dl=0

[Millard Grubb]

Gordon,

I appreciate your insight. Last time I looked at the doubles for our pick three game here, I found. that a particular set of doubles might be ready to go.

Sure enough three days later, that doubles set appeared! Too bad I only played on paper. However, I am going to look again at the doubles here in Missouri and if something looks good, I'm going to play.

Again, thanks for your insight!

Warmly,

Millard

[GordonJ]

Originally Posted by Millard Grubb

Gordon,
I appreciate your insight. Last time I looked at the doubles for our pick three game here, I found. that a particular set of doubles might be ready to go.
Sure enough three days later, that doubles set appeared! Too bad I only played on paper. However, I am going to look again at the doubles here in Missouri and if something looks good, I'm going to play.
Again, thanks for your insight!
Warmly,
Millard

MO sweetness: a 50 cent combo play (1.50) pays 300, that is 50 more than OH pays. You also have the pairs on the card, whereas, OH has removed them from the cards (we winning too much moolah), we can still play pairs, but most lottery terminal folks don't know how to do it.

So, my current 949, would pay 300 in MO, and I'd have it 99x, 9x9, x99 on the pairs. My double digit charts go to 50 draws, and that takes about 100 or so days to get that many, which fluctuates between 22% and 29% on HOT months. We call your combo a wheel. Good luck. I don't know how much MO allows one to cash at Supermarkets, OH has a 599 limit, so 600 would have to have "paperwork"...no thanks, I'll just play it twice at 50 cents. Little things to consider.

G

[Millard Grubb]

Playing for 50 cents is the way I go as well. Payouts of $600 or more you have to go to the lottery office and file paperwork, taxes, etc. This big payout is for a dollar straight. As I have mentioned before, there is only ONE straight number that has not hit in the history of the midday game here in MO.

A $1 box for doubles pays $200. Front pair or back pair pays $60.

I did have a big hit in the Illinois Pick 3 game several years ago. It had been at least 2000 draws since a triple had hit in the Pick 3. I played 555 for three days and won big when it hit.

Your thoughts on playing have me intrigued with the Pick 3 again.

[GordonJ]

Some don't want to be public, believe me, I get that. Got a couple of interesting emails from OLD 'Pubbers, who I haven't heard from in what? decades??? Anyhoo...

Not much comment here, but I am getting comments, critiques, and even criticism, which I welcome, from some great folks, so thanks.

It seems the biggest objection, SO FAR, is the PAPER AND INK, and why, why, why would I want to do that, when email newsletters have become the de facto standard these days??? And they felt my reasons were LAME, and I got told why they thought this, and some very good counter points came up.

Maybe I am too much in LOVE with my touch and feel hotsheet, when many would prefer a digital thing anyways, and with EXCEL type spreadsheets, wouldn't many want to use those things over PAPER AND INK?

I'm not so stubborn to say, MY WAY, which is the reason I am publicly fleshing the idea out, something never done before, usually the PRE launch discussions remain behind closed doors and private.

So, my TESTING may have to be split into DIGITAL vs PAPER AND INK. It could be my brain still has one foot in the old MAIL ORDER world and I'm just hanging onto that for comfort, when I need to hear:

Give the people what they want.

And today, even many lottery players are using apps to play and cash tickets...and the idea of PAPER AND INK may turn many away.

I do appreciate all comments, and giving some serious thought to NOT being stubborn and just making it a bi-monthly DIGITAL only product.

KISS, was something more than one person told me...and maybe PAPER AND INK and pens, markers, rulers, dice, crystal balls ARE the slop and mess I am trying to avoid.

THANKS to you readers, and those who prefer to communicate away from spying eyes, you are appreciated.

Gordon