My amazing copy...took years of training to do this.

[GordonJ]

https://www.angelfire.com/biz/gjbiz/00a.html

I should charge you all just for showing this to you.


Gordon Jay

[GordonJ]

Originally Posted by GordonJ

https://www.angelfire.com/biz/gjbiz/00a.html
I should charge you all just for showing this to you.
Gordon Jay

You prefer email. I get it. Public posting on forums has become somewhat of a placing a target on your back. I think that is one reason why there are so few forums left and in their wake, more social anon media where some can hide and attack from within.

There was a time when we all participated on many forums. OH well, not complaining, it is what it is. So email is fine.

And in that regard: "Your copy sucks". Was the headline and I was told that if that is what decades of study yielded, I had wasted my time.

Perhaps so.

But there were no questions. Just comment, critique and conjecture. No WHY?

And today, the WHY is just one of the missing 'magic' elements of effective copy.

Recently, an old school marketer with a large following and tons and gobs of testimonials introduced a "new" product, basically ANOTHER concept on buying and selling. And his email campaign was relentless.

And page after page of copy, and all the old school types and neophyte copy geniuses were lapping it up, and I hope he did well with his product.

It just felt old school desperate, and that is just MY opinion. HIS results may have told him it was a huge success.

See, I know his INTENT was to sell a lot of product, because he spent so much time on the copy and the follow ups....and if he did, then kudos.

But I think ALL copy should start from the square one of INTENT. What are your words trying to do? What do you expect from them?

And THE big 5 of WHO, WHY, WHAT, WHERE and HOW should have answers to them BEFORE a single word is written down.

So, to the emailer, THANK YOU. You proved my point. You made assumptions about what I wanted my "amazing" copy to do. You know it won't work...using your metrics, your parameters, your assumptions on its intent, you are right.

And that is where we need TODAY'S copy. Today's persuasion. Today's marketing...to meet the prospect at their intersection of want/need and willingness/readiness to buy. Being on the right street with a cardboard hand-written sign goes much further than having neon lights on the wrong avenue.

Feel free to post here, it would be nice to engage with thoughful discussions.

Gordon Jay