"Only Ugly Ads Work In 2025 In Facebook"

[MikePT]

Greetings,

I understand that fashion, techniques and tastes changes in advertising – from the layouts, colors, etc.

This is not the first time I see someone saying that "Ugly Ads are what are working right now in Facebook (2025)"

Video: https://www.youtube.com/watch?v=corCsBAY9QQ


Why do you think is that?

Simply because "ugly ads" looks as Advertorial style – and that means not so good looking and crafted as an typical AD?

Simply the natural evolution of advertising itself... For some reason I don't get it?

Anyone has already notice this trend/pattern in the past?

I know that already comics were used (and still be using, for sure).

But "ugly"?

My take is what people call "ugly", I call it "super-familiarity".

Probably because:

• As never in history, people see more ADS each day;
• Natural saturation, people are sick of beautiful polished ADS;
• People are resisting everything that seems AI;

...so everything that looks "raw" and "real" is welcomed.

Your opinions?

MikePT