Creating a great headline

[Dien Rice]

Originally Posted by gkeehner

Hi everybody!

I'm new here and also a newbie to internet marketing. I look forward to participating in this forum.

I would like to ask for some help. I am putting together a simple one page website. It's basically a newspaper ad for the internet. Not really a salespage.

Anyway, I have done some research and am a bit confused right now. From info overload I guess. Can anyone offer me some tips as to how I can go about creating a killer headline? Thanks.

Hi Gary,

The book "Tested Advertising Methods" by John Caples has some excellent advice on creating headlines. These are all "split-tested" from his years in advertising.

I don't have the book in front of me right now, but there are some general formulas that have been "proven" to work and get attention... A few of them are (from memory)...

- Headlines with the word "New"
- Headlines that contain news
- Headlines that induce curiosity
- Headlines that promise a benefit to the reader

Here's a summarized list... http://www.leaseabusiness.com/index.php?detailed=4

At least some of these are from the Caples book... But check out the book for more details...

Hope that helps!

Cheers

Dien

ha!

-- TW

"Who else wants to make money using formula headlines?"

or

"Cleveland man swears under oath his headlines are not copied."

or

"Now you can make big money using formula headlines -- even if you've never typed a single word, and you don't even know English!"

etc. etc.

Cheers!

-- TW

"They all laughed when I bought life insurance,
but when I got run over by a truck..."

Cheers!

-- TW

[Dien Rice]

Originally Posted by -TW

"Who else wants to make money using formula headlines?"

or

"Cleveland man swears under oath his headlines are not copied."

or

"Now you can make big money using formula headlines -- even if you've never typed a single word, and you don't even know English!"

etc. etc.

Cheers!

-- TW

TW - after reading those headlines, I've whipped out my wallet and am ready to buy!

By the way, Gordon wrote a great post on the "Do you make these mistakes in English?" headline not too long ago... and the importance of its TIMING. I haven't seen this stuff anywhere else - it's very valuable stuff... Here's his post...

http://www.sowpub.com/forum/showthread.php?p=19888

(Gordon's is the 2nd post in the thread.)

Cheers

Dien