How Barter Got Dave 30%-50% of the Junk He Sells at his JunkYard

[GordonJ]

Thanks Glenn,

We're inspired by this. Thanks for sharing your secret munny making weapons with us. We love the thank you card and although they can be bought anywhere, we can custom create a card, either flat or folded, just for you.

Since we are print brokers, we can get the best deals on this.

So if anyone else has been inspired by Glenn's generous sharing of his barter strategies, and Thank You notes are one of the best ways to increase revenue, then give it a try.

Send me an email, mention SowPub as the source and we'll give you an additional 10% off. Includes envelopes, and if you want, live stamps too, you just write a little note and address it, and send it off.

I think it is a tested and proven strategy, and we have Thank You notes which are "Keepers", even sits on the gatekeepers desk for months... because it is useful too.

My email is [email protected] put Thank You Cards in the subject header please.

Gordon

Originally Posted by Glenn

Thanks Dien,

This has become one of our Secret Munny Making Weapons.

In Fact.

A series of 2 dozen Thank you notes And Special Reports
is The MOST PROFITABLE Marketing Strategy we've ever Used.

That said.

George-the-Insurance-Sales-Manager for Several New England
States is the Inventor. And Doubled Sales in ONE YEAR by sending
1000's of Thank you note.

Where is the Barter?

Value for Value. (You Make A Staffer FEEL FANTASTIC and he or She Passes
You Up the Line to the Next Gate Keeper.)

George is BARTERING For Appointments. A Series of THANK YOU NOTES via Snail Mail To Get His Sales people IN to see the Boss.

BECAUSE so many people are Distracted today - this may be one of the
FEW WAYS to get past any Office Gate Keepers to the Biz Owner.

Step I - George Wrote a Generic Thank You note.

Step II - Set up each of his Telemarketing S-alesmen so their Phone Dies
until they send out a Thank you note.

Step III - The contact goes into the Tickler File.

Step IV - Then the Salesperson phones the Receptionist a WEEK Later.

Step V - She says, "I got your THANK YOU NOTE. That was nice of you.
You need to talk to The Bosses Exec Secretary Mary. And she hands you off.

AND
THE
Thank you note Process Starts over with Mary.

WHY?

Because - at first - Mary also says, "Sorry The Boss isn't Here."

So You send Mary another Personalized THANK YOU NOTE.

And you keep going until you are on the Phone With THE BOSS.

==========
==========
THANK YOU NOTE MAGIC -

It seems that NOBODY Ever Says Thank you.

So George Set up a SYSTEM
which forces his thousands of sales people to Print out.

Fill in name and Address.

Then have a staffer STAMP and MAIL a Thank you note to
each person in a Prospects office.

IN EFFECT George Built a ROAD past all of the Gate Keepers
with Thank you notes.

Result?

A couple Hundred Million in Extra Insurance Sales. Just by getting his guys
and gals to More Decision Makers.

Thanks,
Glenn

P.S. - I Like to Think I've Improved on Georges System. What we do is
write 12 Thank you notes. At the end - in the P.S. - We promise
to send them a 7 figure Case Study IN THEIR INDUSTRY.

And we don't wait for the prospect to ASK for it.

We Mail that Report NEXT. And so on Thru all 12 Reports.
At some point They call Us. Or we call them.

But Since NOBODY Has EVER sent them 12 million dollars of Proven munny
making ideas over 30 or 60 days.

Total Strangers WILL TAKE YOUR PHONE
call!

P.P.S. - But BE CAREFUL With This. We've Used this with Clients who have
gotten SO MUCH Extra Business, New Clients, Extra Sales from current Clients,
SO MUCH EXTRA WORK... They have been over-whelmed.

So now we Find Niches in Each business That CAN GROW by 20 TIMES
without Damaging the Business.

[Glenn]

Thanks Gordon,

Your Thank You Card Idea is good timing.

I always admired the way RedBull Hires kids to run down beaches
and go thru clubs and GIVE AWAY F-r-e-e Samples of RedBUll Energy Drink.

You say, "Thanks for Trying a RedBull. Give me your Opinion."

You BARTER Value for Value.

AND

I think I read where "StarBucks" Gives away F-r-e-e Samples of New
Coffee Blends or Flavors. To LAUNCH a new Product line.

AND

Cigarette Companies Give Away Cigarettes to soldiers all over the world.

Cigarettes
RedBull
Coffee

All three are tough to quit.

==========
==========
Here's What Just Happened To Me
During my Dog Treat/Super Spinach BARTER Test...

Remember my Plan.

BARTER A Sample of the Super Spinach Blend Dust
in Return for a Testimonial - about the Dog's Results.

A - So Last week I gave my Neighbor- Trixie -a bag of Dog Treats
Rolled in Super Spinach Mineral Dust - for her 15 yr old dog.

B - Today Her BoyFriend Showed up in the Corn Field Where I was Cutting
A dead Oak tree up with the ax.

C - Thanked Me for The Dog Treats
And the Nutrition. Because The Black Lab that couldn't walk -
just walked to the Porch and then back to his bed. This took 5 days.

D - Jim was Kind of Emotional because they had
been Debating taking the Dog to The Vet to
be Euthanized.

E - Jim INSISTED on helping me load the wood
I'd cut onto the truck.

THEN HAD AN ADVENTURE with me.

F - Because by the time we got the 1st load it was Pitch Dark.
And I drove back via the Logging Road and a football field
distance down the winding road we discovered a Massive
4 foot thick oak had fallen.

G - And Jim had to get out and Guide me while I BACKED
Way, Way Far Up the narrow dirt road - With branches and brambles scratching the sides of the truck.

Did I mention it was so Dark you couldn't see
Hand in front of face?

H - End of Story - After we Piled the last load on my porch.
I gave Jim the Rest of The Spinach Dust for the dog. Directions:
A pinch a day in his food.

And Later.

IT Struck me that IF the Dog Recovers and starts running around
again... (Which the Many Pages of PET Testimonials that Convinced Me TO
TEST THIS out myself - say will happen.)

My BARTERING - ALGAE DUST - For A Dog Recovery Testimonial
is a kind of "Blackmail Barter."

Because to keep their Beloved Dog Healthy
and Happy - Jim and Trixie will have to BUY MORE.

Which means that ANYTHING
We Give Away that is Consumed - And eaten or used over and over
can be A Profitable Way to Barter for Munny.

EVEN
Potato
Chips.

BECAUSE YOU Can't Each Just one.

Thanks,
Glenn

[GordonJ]

Annie Hershey took 2 7 day vacations a year, paid, all expenses covered.

She bartered her forecasting skills with Cruise Ships, and they hired her as an "Entertainer", she and her husband went on 2 cruises a year, all for FREE and she got paid to do forecasts.

She made scores of friends, and came back all tan with dozens of new clients. We used to have a few magicians here, I think they also bartered for some stuff too, I'll try to find it in the archives.

Thanks Glenn, you are appreciated.

Gordon

Originally Posted by Glenn

Thanks Gordon,

Your Thank You Card Idea is good timing.

I always admired the way RedBull Hires kids to run down beaches
and go thru clubs and GIVE AWAY F-r-e-e Samples of RedBUll Energy Drink.

You say, "Thanks for Trying a RedBull. Give me your Opinion."

You BARTER Value for Value.

AND

I think I read where "StarBucks" Gives away F-r-e-e Samples of New
Coffee Blends or Flavors. To LAUNCH a new Product line.

AND

Cigarette Companies Give Away Cigarettes to soldiers all over the world.

Cigarettes
RedBull
Coffee

All three are tough to quit.

==========
==========
Here's What Just Happened To Me
During my Dog Treat/Super Spinach BARTER Test...

Remember my Plan.

BARTER A Sample of the Super Spinach Blend Dust
in Return for a Testimonial - about the Dog's Results.

A - So Last week I gave my Neighbor- Trixie -a bag of Dog Treats
Rolled in Super Spinach Mineral Dust - for her 15 yr old dog.

B - Today Her BoyFriend Showed up in the Corn Field Where I was Cutting
A dead Oak tree up with the ax.

C - Thanked Me for The Dog Treats
And the Nutrition. Because The Black Lab that couldn't walk -
just walked to the Porch and then back to his bed. This took 5 days.

D - Jim was Kind of Emotional because they had
been Debating taking the Dog to The Vet to
be Euthanized.

E - Jim INSISTED on helping me load the wood
I'd cut onto the truck.

THEN HAD AN ADVENTURE with me.

F - Because by the time we got the 1st load it was Pitch Dark.
And I drove back via the Logging Road and a football field
distance down the winding road we discovered a Massive
4 foot thick oak had fallen.

G - And Jim had to get out and Guide me while I BACKED
Way, Way Far Up the narrow dirt road - With branches and brambles scratching the sides of the truck.

Did I mention it was so Dark you couldn't see
Hand in front of face?

H - End of Story - After we Piled the last load on my porch.
I gave Jim the Rest of The Spinach Dust for the dog. Directions:
A pinch a day in his food.

And Later.

IT Struck me that IF the Dog Recovers and starts running around
again... (Which the Many Pages of PET Testimonials that Convinced Me TO
TEST THIS out myself - say will happen.)

My BARTERING - ALGAE DUST - For A Dog Recovery Testimonial
is a kind of "Blackmail Barter."

Because to keep their Beloved Dog Healthy
and Happy - Jim and Trixie will have to BUY MORE.

Which means that ANYTHING
We Give Away that is Consumed - And eaten or used over and over
can be A Profitable Way to Barter for Munny.

EVEN
Potato
Chips.

BECAUSE YOU Can't Each Just one.

Thanks,
Glenn

[Glenn]

Thanks Gordon,

Funny things happen when you BARTER
by applying the GOLDEN RULE in a Business Situation.

We met Jane Castle at a 25K Event. (Name Changed)

She was WHINGING about not knowing how to apply all the Marketing ideas whizzing around the room.

So I said, "Let me write a postcard as a Test to 200 of your 3100
past Condominium Rental Clients. We'll ASK them to P-AY Now
And you Put the munny into Escrow until they take their vacation."

Jane said, "How much?"

I said, "No charge. You can Hire me after you See the Results."

We asked Jane some questions.

Discovered that Jane was Cheaper than her Condo Rental
Competitors.

BECAUSE she Used ONE CENTRAL Facility to run her
Janitorial And Maid Service from. While Competitors
rented an apartment in each EXPENSIVE Hi-Rise Condo Building.

#1 - We Wrote a Hot Headline

#2 - Explained THE REASON WHY Janes Condos were cheaper.

#3 - PROVED it. Listed Ph #'s of 2 Big Competitors
renting condos in the SAME Buildings as Jane but for 100's MORE.

#4 - Said, "WE DARE You To Call Our Competition and
Compare."

RESULT #1 when Jane mailed my double sided post card.

152,000.00 in PRE-PAYMENTS came in.

RESULT #2 - Janes Hubby called me when HIS Postcard BOMBED
and asked for my help. (He had the WRONG phone # on it.)

And while chatting Hubby Mentioned that Jane
had Mailed MY Postcard to 3200 of her past Condo Rental
clients.

AND He Reported that HIS WIFE was Happily Dancing around the office Answering Phones and Taking Munny.

=========
=========
ACTION SUMMARY -

If Jane made 152K mailing to 200 affluent folks.

Then it stands to reason she made about 1.5 million with my postcard
to 2000 past Condo Rental Clients.

3000 Means Jane TOOK Advance Payments of over 2 million
from one postcard mailing.

I called her office to Congratulate her.

The Secretary said, "Jane isn't here."

For THREE DAYS I called.

Then we called Hubby's Cell and HE Said, "I'm not allowed to talk to you."

And hung up!

Soooooooo.

I wrote up my 2 million postcard story and put it into the Front
of a Copywriting Course Called, "Heroin On Paper - NLP-In-Print-Copywriting"

Sold it for 500.00

And sold dozens and dozens and dozens of copies.

Let's VERY conservatively say I sold 20 copies at 500.00 each.
That is 10Grand.

Remember this was Very early in my Consulting Career
and my 2nd client.

1st client I charged 4200.00 and they made 6 MILLION Dollars.

2nd Client - we Got STIFFED and were paid Nothing.

However.

To Paraphrase Ralph Waldo Emerson - "No Employer Can steal from his employee
because by doing the Job - the employee GETS THE POWER."

In this case - That Employee is ME.

And I've been Making Big Munny with PostCards
and Continuity - drip marketing ideas - EVER SINCE.

Funny Story I think.

IMPOSSIBLE, Really, for others to Steal from you when you
practice Go-the-Extra-Mile -- Golden Rule BARTER.

Thanks,
Glenn

P.S. - Curious about How to Use Your Own BARTER POWER?

Volume #1 - http://archive.enchantednlp.com/products.php?id=115

[Glenn]

Thanks Dien,

25 Years ago Gary Halbert and Bill Myers Told me to, "Turn what you
do into Information Products and Sell them"

You may ask, "How do You Do that?"

One Way is BARTER.

Golden Rule BARTER GUARANTEES you have plenty of ODD, Funny,
WEIRD and Goofy Stories to tell and Sell.

And If you Write your Books in Groups of THREE.

Then You Can BARTER OR Give Away
Book #1 in order to S-ell book #2 and #3.

============

CO-Incidentally we Just Finished Mp3 Audio Book #3
in a series.

So now We Have 3 Books about BARTER to
Demonstrate with.

(EDITORS NOTE - My pet peeve is where "Experts" share THEORY instead
of what has ALREADY Made them munny.)

I
Learned this
BARTER BOOK #1
Strategy from
a Mentor
who
Makes 52 MILLION
Dollars a year
FROM HOME - ON-LINE
Using this
same Idea.

And -Yes I'm Here to Say- it does work.

Let Me Repeat the 52 million dollar a year
BARTER Idea in Different Words.

"GIVE AWAY Your Best IDEA, Book, Mp3, Video
And People Will Want To BUY MORE."

Here is how I am BARTERING
for More Book Sales Now.

STEP I - Whenever someone emails me. Or BUYS Something.
We send a Thank you REWARD back - To Thank them for contacting us.
Or for their order.

Thank You Reward #1 - is a Link to the S-ales letter for Book #1 -
which has a Free 45 minute mp3 file at the end.

STEP II - Then we might follow up by sending them a Link to the
Entire 33 Chapter Book - A RipSnorter!

STEP III - And we then attach the link to V#2 and V#3
in that book series to The F-r-e-e BONUS BARTER BOOK Link.

Here is Why this BARTER BOOK
Idea works so well.

IF people ENJOY Book #1 - They will Want To Listen to
Or Read Book #2 and #3.

Simple.

Thanks,
Glenn Osborn
Millionaire Mastermind Marketing Association

P.S. - You Can Check Out My NEWEST "Series-of-3"
Mp3 Audio Books Below -

VOLUME #1 -
http://archive.enchantednlp.com/products.php?id=115

VOLUME #2 -
http://archive.enchantednlp.com/products.php?id=114

VOLUME #3 -
http://archive.enchantednlp.com/products.php?id=112

[Glenn]

Thanks Gordon,

When I go to get my mail the Neighbors Dog
-across the street- often comes out to Bark at me.

She loves to have her neck scratched.

And that is how I met the neighbor who makes ME LOOK BAD
because he sweeps leaves and Dirt off his Driveway with a rake
and then a BROOM and DUSTPAN.

OMG.

ME? I Wait for Rain and wind to Scour the dirt
off of my Drive.

ONE DAY Last week -
Tom was Complaining about Tree Limbs Falling in his yard.

Showed me a Locust Limb a foot thick and 10 feet long
that he - at age 70 - couldn't pick up.

I Asked His Permission. Then went and got my ax.
Cut it into 4 pieces.

ASKED his permission to Take the logs away and Burn them
to heat my house. (HA! Odd, but I am burning one of his Locust Chunks as I write this.)

AND

This is so funny.

We spent MORE TIME Carrying the wood chips
That flew everywhere From my Ax-Work - on his manicured Lawn - off to a corner. Than I did cutting up the Big Tree Branch.

Not kidding.

His lawn is like the green Felt on a Pool Table.

So.

I BARTERED The Service of Cutting And Removing
an UGLY Tree Limb that Damaged the LOOK of his Pristine
Golf-Course-Like-Lawn

for...

WAIT for it...

You'll NEVER Guess.

***Tom gave me a ONE HOUR Guided Tour of his Entire House.***

(EDITORS NOTE - Folks out here in the Country are very Stand-Offish.
So this is a Minor Miracle.)

Bedrooms, Bathrooms, His office, the wife's office.

All his carpentry work and improvements and photos. Added rooms.
Vaulted ceilings. Fake fireplace. And Tons of Photos.

***Tom used to Compete in SteepleChase Horse Races
across country - in 3 states.

***And often chased Foxes behind the hounds.

In MY OPINION it takes a Real WILD MAN
to run up to a 5 foot fence - on top of a Huge Horse
and JUMP it.

Over and over again. Across rough country-side.

I didn't KNOW this about him.

Anyway.

This has completely TRANSFORMED out Nodding
Only - Relationship. To smiles, waves and Story Swapping.

Thanks,
Glenn

[Glenn]

Thanks Dien,

A Marketing Partner of mine told me How She
Bartered FREE FOOD Samples to Grow
a Catering Biz in Ohio - By 800% - before it was sold.

A realtor was called home when his Dad Died.

He wanted to sell his Fathers Catering Company. But it was not doing well.

The Ad Judy Wrote for him
Used FOOD BARTER as a Bribe to Meet Prospects
and Get That First Appointment.

"Save Up to 50% off Your Catering
Bill IF You Visit Our Office And
Sample Free Food for Your Event.

============
============
Here's WHY The Catering
Biz Grew 8 TIMES in 90 Days
Using Food BARTER.

Prospects who saw the ad
WANTED to know how they
could SAVE 50%.

THE REST of the ad went
on to Explain that DEPENDING
on how much you and your
family were willing to HELP
OUT with labor.

Setting up Chairs, Tables, Dishes,
TableCloths and other work...

You could Save a LOT of munny
on Your Catering Bill!

So Prospects who Would NEVER
Normally Hire a Catering Co
SHOWED UP in DROVES.

But they would not have come
without the FREE FOOD as
an Excuse for coming to the office.

This is Genius.

The Ad Created New Catering
Clients that Competitors
Did Not Want or Have a
Chance at Closing.

In Effect - A Totally New
Group of Catering Clients
was discovered.

Thanks,
Glenn

[GordonJ]

Thanks Glenn,

I was the demo guy at a GFS Marketplace (Tallmadge, OH) and every Fri and Sat we would barter with restaurants, by giving them samples of our food.

GFS is one of the top privately owned companies out there, and they grew big, by giving away FREE samples of their wares.

We bartered easy to prepare, highly profitable, prepared foods with these restaurant owners looking for new, easy to do, and profitable new menu items.

Thanks for the reminder.

Gordon

Originally Posted by Glenn

Thanks Dien,

A Marketing Partner of mine told me How She
Bartered FREE FOOD Samples to Grow
a Catering Biz in Ohio - By 800% - before it was sold.

A realtor was called home when his Dad Died.

He wanted to sell his Fathers Catering Company. But it was not doing well.

The Ad Judy Wrote for him
Used FOOD BARTER as a Bribe to Meet Prospects
and Get That First Appointment.

"Save Up to 50% off Your Catering
Bill IF You Visit Our Office And
Sample Free Food for Your Event.

============
============
Here's WHY The Catering
Biz Grew 8 TIMES in 90 Days
Using Food BARTER.

Prospects who saw the ad
WANTED to know how they
could SAVE 50%.

THE REST of the ad went
on to Explain that DEPENDING
on how much you and your
family were willing to HELP
OUT with labor.

Setting up Chairs, Tables, Dishes,
TableCloths and other work...

You could Save a LOT of munny
on Your Catering Bill!

So Prospects who Would NEVER
Normally Hire a Catering Co
SHOWED UP in DROVES.

But they would not have come
without the FREE FOOD as
an Excuse for coming to the office.

This is Genius.

The Ad Created New Catering
Clients that Competitors
Did Not Want or Have a
Chance at Closing.

In Effect - A Totally New
Group of Catering Clients
was discovered.

Thanks,
Glenn

[Glenn]

Thanks Gordon,

It didn't Hurt - when you applied for the job - that you had the same Name.

Gordon.

As Jim Gordon - the owner of GFS.

Gordons Food Service.

Glenn

[Glenn]

Thanks Gordon,

My friend Phil came up with this.

His humor is kind of sly.

You KNOW the saying - "There is no such thing as a FREE LUNCH."

So.

This Ad began to pull dozens and dozens of phone calls from
small business owners.

Phil said they'd call him up and GROWL. "HOW are you going to DO THAT?"

Here's his ad.

FREE LUNCH for Small Biz Owners.
Investor Looking to Buy Your Biz
& Pay for it out of Increased Profits.
Call Phil at #

=========
Why did this ad work so well?

Everywhere it ran?

Because Biz owners were CURIOUS.

They didn't care about the Freebie Lunch.

But the fact that PHIL was willing to PAY for Lunch
Forced them to THINK - "By golly - this SOB just might know how to DO IT.
Steal my biz and not pay a dime out of pocket."

AND so they called and
went to Lunch with Phil.

Thanks,
Glenn