Ambush Marketing Revisited

[Millard Grubb]

One of Glenn Osborn"s posts reminded me of some high impact or what I call "Ambush Marketing." (I wrote a report on this type of marketing a few years ago.)

Remembering this type of marketing (think dollar bill letter) caused me to run out and buy a giant bag of small candy bars. I then bought a small glass container.

I filled up the container with the small candy bars and hopped in my car.

It had been months since I did some work for a local educational institution and decided to drop by and gift them with the candy. (BTW, I think Glenn has a special report that goes into this in more detail... I have not read it, but have used "High Impact" methods for years to get attention, whether to book shows or land a business consulting client.

When I showed up and hand-delivered the candy, the secretary almost swooned over me.

She said thanks Mr. Grubb promptly placed the container on her desk for everyone.

Do you think I will get a call when they need some help that I can provide?

Chances are they will.

Next time, I am going to deliver some boxed chocolates.

I'll keep everyone informed as to what happens.

[Dien Rice]

Thanks Millard,

I have no doubt it's a great way to drum up business!

Would love to hear how it goes down...

Best wishes,

Dien

Originally Posted by Millard Grubb

One of Glenn Osborn"s posts reminded me of some high impact or what I call "Ambush Marketing." (I wrote a report on this type of marketing a few years ago.)

Remembering this type of marketing (think dollar bill letter) caused me to run out and buy a giant bag of small candy bars. I then bought a small glass container.

I filled up the container with the small candy bars and hopped in my car.

It had been months since I did some work for a local educational institution and decided to drop by and gift them with the candy. (BTW, I think Glenn has a special report that goes into this in more detail... I have not read it, but have used "High Impact" methods for years to get attention, whether to book shows or land a business consulting client.

When I showed up and hand-delivered the candy, the secretary almost swooned over me.

She said thanks Mr. Grubb promptly placed the container on her desk for everyone.

Do you think I will get a call when they need some help that I can provide?

Chances are they will.

Next time, I am going to deliver some boxed chocolates.

I'll keep everyone informed as to what happens.

[Millard Grubb]

Last night, I got a text from the person I left the candy jar wanting to see if I was available to do some work for them.

I realize that delivering candy to make an impact takes a little time if you do it yourself locally, but when you live in a small community where everyone knows who you are anyway, why not do it yourself and have a little fun ?

I personally like giving candy since it has a longer effect (as the person is eating it) than say, sending a shoe (Now that I've got my foot in the door).

However, a good, easy, "High Impact" door opener for me has always been a nicely framed "newspaper article" about a prospective client with the results expected reported about in the article.

I seem to remember someone in the past taking this idea and creating a "news broadcast" video and putting it up on Youtube with a private link to a prospect with good results.

[Glenn]

Thank You REWARD for Using The Billion Dollar Aussie Candy Jar Referral/Sales System Millard,

Thanks to 100% of my Entrepreneur Mentors over the years saying.

"YOU MUST Have CONTROL to Make Money."

While I was Testing ideas at Medium.com - with 187 Articles. I Got My
Webmaster Chris to Back up and SAVE everything to One of MY Websites.

Remember the saying?

When One Door Closes A HUGE Garage Door Opens?

Well.

Without Explanation My MEDIUM.com Account Was FROZEN.

The only Explanation?

A RED BANNER on Top of My Articles Page -

=====
=====

"Your account is under investigation or was found in violation of the Medium Rules."

=====
=====
(To my Knowledge I am Not Breaking any Rules.)

So I CANCELLED my 5.00 a Month - Account.

HUGE GARAGE DOOR THAT OPENED?

I - I just Joined International Referral Network

II - Attracted 2 New Buyers

III - Got Referred to a NEW 600 Million Dollar Mentor. His Hobby. Doubling Friends and Clients Sales with a Baseball Cap Referral System.

I
RECOGNIZED
IT.

600 Million Dollar Mentor - Customizes a Baseball Cap Referral System
For Clients

111 Million Mentor - Doubles Sales for Friends by Customizing a White T-Shirt

520 Million Woman Mentor - Sells Her Clothing Line with WORDS on Her Skin, Clothing, Shoes, Jewelry. (Henna Tattoo Words)

My Thank You REWARD to You Millard?

A Combination of all of the Above.

You Can Use to Sell
Magic Gags
On Zoom
Or
Face to Face

Your Free SPECIAL REPORT -

"How We Adapted The Baseball Cap Referral
System Worn By Mr 600 Million Dollar Man
to Sell "Stuff" On ZOOM - without You Saying a Word"

(EDITORS NOTE - Replace the Word "Stuff" with "Magic Gags"

[Millard Grubb]

Sounds like a GREAT idea !

Thanks, Glenn !

Let me look into it.

Cheers,

Millard

P. S. I'll chat with you shortly

[Dien Rice]

Hi Glenn,

I'm sorry to hear about your experience with Medium...

Those Medium people are STOOPID...

Your articles are very valuable! I actually cherish all the ones I've received via email...

I even go back and read the older ones every now and then (something I rarely do with anyone else's emails)!

Good thing you're not reliant on them (as you have your own email list)!

Best wishes,

Dien

Originally Posted by Glenn

Thank You REWARD for Using The Billion Dollar Aussie Candy Jar Referral/Sales System Millard,

Thanks to 100% of my Entrepreneur Mentors over the years saying.

"YOU MUST Have CONTROL to Make Money."

While I was Testing ideas at Medium.com - with 187 Articles. I Got My
Webmaster Chris to Back up and SAVE everything to One of MY Websites.

Remember the saying?

When One Door Closes A HUGE Garage Door Opens?

Well.

Without Explanation My MEDIUM.com Account Was FROZEN.

The only Explanation?

A RED BANNER on Top of My Articles Page -

=====
=====

"Your account is under investigation or was found in violation of the Medium Rules."

=====
=====
(To my Knowledge I am Not Breaking any Rules.)

So I CANCELLED my 5.00 a Month - Account.

HUGE GARAGE DOOR THAT OPENED?

I - I just Joined International Referral Network

II - Attracted 2 New Buyers

III - Got Referred to a NEW 600 Million Dollar Mentor. His Hobby. Doubling Friends and Clients Sales with a Baseball Cap Referral System.

I
RECOGNIZED
IT.

600 Million Dollar Mentor - Customizes a Baseball Cap Referral System
For Clients

111 Million Mentor - Doubles Sales for Friends by Customizing a White T-Shirt

520 Million Woman Mentor - Sells Her Clothing Line with WORDS on Her Skin, Clothing, Shoes, Jewelry. (Henna Tattoo Words)

My Thank You REWARD to You Millard?

A Combination of all of the Above.

You Can Use to Sell
Magic Gags
On Zoom
Or
Face to Face

Your Free SPECIAL REPORT -

"How We Adapted The Baseball Cap Referral
System Worn By Mr 600 Million Dollar Man
to Sell "Stuff" On ZOOM - without You Saying a Word"

(EDITORS NOTE - Replace the Word "Stuff" with "Magic Gags"

[Glenn]

Thanks for Taking Action Millard,

May I Have Your PERMISSION to Put Your
Couple Sentences Success Story in The
FREE REPORT I am Writing?

I Will Change Your Name to Cuthbert or Bartholemew
Unless You Have a Preference.

Thanks,
Glenn

[Millard Grubb]

Glenn,

Of course you have my permission.

BTW, Kudos on your thinking.

You have one of the most adaptable minds (In that you can take other people's techniques and adapt them to almost any situation)

Perhaps I might better describe what you do is find the best techniques to be adopted by a business for their situation !

You can find hidden treasure everywhere.

Maybe you should put on a pith helmet and kakis and call yourself, "The Treasure Finder."

[Glenn]

Thanks Millard,

Ok.

Here is The First Part.

Writing the Rest Now.

Glenn

===========
===========
<p>“I Ran out and got a giant bag of small candy bars. I then bought a small glass container.

<p>“I filled up the container with the small candy bars and hopped in my car.

<p>“It had been months since I did some work for a local educational institution and decided to drop by and gift them with the candy.

<p>“When I showed up and hand-delivered the candy, the secretary almost swooned over me.

<p>“She said thanks Mr. Mortimer and promptly placed the container on her desk for everyone.

<p>“Do you think I will get a call when they need some help that I can provide?

<p>“Chances are they will.

<p>“Next time, I am going to deliver some boxed chocolates.

<p>——

<p>6 Days Later -

<p>“Last night, I got a text from the person I left the candy jar wanting to see if I was available to do some work for them.

<p>“I realize that delivering candy to make an impact takes a little time if you do it yourself locally, but when you live in a small community where everyone knows who you are anyway, why not do it yourself and have a little fun ?

<p>“I personally like giving candy since it has a longer effect (as the person is eating it)
<p>*********************************************** ***
<p>*********************************************** ***

<p>Dear Friend,

<p>After Sharing Information About “The Billion Dollar Aussie M&M Jar Referral/Sales System on a Small Business Forum…

<p>Mortimer-The-Magician took Action.

<p>I Promised him a Special Report That will Allow Him To Sell Magic Tricks - On Zoom.

<p>Without Selling.

<p>And Without Speaking.

<p>Not

<p>One

<p>Word.

<p><b>My Thank You REWARD to Mortimer:</b>

<p>Your Free SPECIAL REPORT -

<p><li>"How We Adapted The Baseball Cap Referral
<li>System Worn By Mr 600 Million Dollar Man
<li>to Sell Tricks On ZOOM - without You Saying a Word"

<p>Like Usual.

<p>I tested This out Face to Face. Lots easier and Faster to Make Adustments.

<p>So BECAUSE We Tested This With Men and Women Wearing Face Masks. It Should Work Even Better on ZOOM.

<p>Wacky Test #1 - Borrowed a Strategy I Learned When I called and Spoke to “Influence” Book Author - Robert Cialdini.

<p>I - Did The ***Cialdini-Windmill-Arm-Point” While Walking next to The Road by my house.

<p>II - White Haired Older Man Dressed In Blue Jeans Jacket, And a Dirty Baseball Cap - Truck Driver Screeched to a Halt.

<p>III - ME - “The Reason I Stopped You Is I Am Writing a Book Called, “How To Stop Cars When Your Car Breaks Down”. And I am Testing The Key Idea.

<p>IV - ME - “Which Thank You REWARD for Stopping Do You Want?

<p>V - ME - I Held out Both Hands. One with a LOTTO Ticket and The Other With 3 Aluminum Foil Wrapped Chocolate KISSES.

<p>VI - His Eyes BULGED a Bit. He Grabbed The LOTTO Ticket. Shook his head. Mumbled, “Unbelievable.”

<p>AND He DROVE OFF. (He Roared The Motor. Might have Spun his wheels a Bit.)

<p>MY PLAN?

<p><b>If This CLOSE UP MAGIC TRICK works Well With STONE COLD Truck Drivers - It Should Be MUCH Easier to Do Close Up Magic Tricks on ZOOM. </b>

<p>AFTER

<p>MORE

<p>EXCITING Tests of Each Part of The “Close Up Magic On Zoom” System.

<p>Here is What We’ve Got.

<p><b>FINAL VERSION Of Mr 600 Million Man’s Baseball Cap Sales System over ZOOM.</b>

[Glenn]

<p>“I Ran out and got a giant bag of small candy bars. I then bought a small glass container.

<p>“I filled up the container with the small candy bars and hopped in my car.

<p>“It had been months since I did some work for a local educational institution and decided to drop by and gift them with the candy.

<p>“When I showed up and hand-delivered the candy, the secretary almost swooned over me.

<p>“She said thanks Mr. Mortimer and promptly placed the container on her desk for everyone.

<p>“Do you think I will get a call when they need some help that I can provide?

<p>“Chances are they will.

<p>“Next time, I am going to deliver some boxed chocolates.

<p>——

<p>6 Days Later -

<p>“Last night, I got a text from the person I left the candy jar wanting to see if I was available to do some work for them.

<p>“I realize that delivering candy to make an impact takes a little time if you do it yourself locally, but when you live in a small community where everyone knows who you are anyway, why not do it yourself and have a little fun ?

<p>“I personally like giving candy since it has a longer effect (as the person is eating it)
<p>*********************************************** ***
<p>*********************************************** ***

<p>Dear Friend,

<p>After Sharing Information About “The Billion Dollar Aussie M&M Jar Referral/Sales System on a Small Business Forum…

<p>Mortimer-The-Magician took Action.

<p>I Promised him a Special Report That will Allow Him To Sell Magic Tricks - On Zoom.

<p>Without Selling.

<p>And Without Speaking.

<p>Not

<p>One

<p>Word.

<p>(EDITORS NOTE - Well. No Speaking Until The End When You ASK them Which THANK REWARD they want.)

<p><b>My Thank You REWARD to Mortimer:</b>

<p>Your Free SPECIAL REPORT -

<p><li>"How We Adapted The Baseball Cap Referral
<li>System Worn By Mr 600 Million Dollar Man
<li>to Sell Tricks On ZOOM - without You Saying a Word"

<p>Like Usual.

<p>I tested This out Face to Face. Lots easier and Faster to Make Adustments.

<p>So BECAUSE We Tested This With Men and Women Wearing Face Masks. It Should Work Even Better on ZOOM.

<p>Wacky Test #1 - Borrowed a Strategy I Learned When I called and Spoke to “Influence” Book Author - Robert Cialdini.

<p>I - Did The ***Cialdini-Windmill-Arm-Point” While Walking next to The Road by my house.

<p>II - White Haired Older Man Dressed In Blue Jeans Jacket, And a Dirty Baseball Cap - Truck Driver Screeched to a Halt.

<p>III - ME - “The Reason I Stopped You Is I Am Writing a Book Called, “How To Stop Cars When Your Car Breaks Down”. And I am Testing The Key Idea.

<p>IV - ME - “Which Thank You REWARD for Stopping Do You Want?

<p>V - ME - I Held out Both Hands. One with a LOTTO Ticket and The Other With 3 Aluminum Foil Wrapped Chocolate KISSES.

<p>VI - His Eyes BULGED a Bit. He Grabbed The LOTTO Ticket. Shook his head. Mumbled, “Unbelievable.”

<p>AND He DROVE OFF. (He Roared The Motor. Might have Spun his wheels a Bit.)

<p>MY Logical Reasoning?

<p><b>If This CLOSE UP MAGIC TRICK works Well With STONE COLD Truck Drivers - It Should Be MUCH Easier to Do Close Up Magic Tricks on ZOOM. </b>

<p>AFTER

<p>MORE

<p>EXCITING Tests of Each Part of The “Close Up Magic On Zoom” System.

<p>Here is What We’ve Got.

<p><b>FINAL VERSION Of Mr 600 Million Man’s Baseball Cap Sales System over ZOOM.</b>

<p>Step #1 - 4-Leaf-Clover - Lucky BaseBall Cap - with The Words “Touch-For-Luck” over the Clover.

<p>Step #2 - You Do The Windmill-Arm Point at the Computer ZOOM Screen. Then You Point At Your Hat.

<p>Step #3 - You Lean Forward So ZOOM People can See The “Touch For Luck” Words on Your Cap. And You Poke Your Finger REPEATEDLY at The Screen. And Lean Forward Again.

<p>Step #4 - When Nobody reaches Forward to TOUCH Your Cap Thru The Computer Screen. You Hold Your Fist Out. Smile and offer to FIST BUMP them.

<p>Step #5 - To Make Them SMILE - You Grin and Fist Bump Your Own Fist. Then Hold Your Fist up Next to The Computer ZOOM screen. Closer to the Viewer.

<p><b>EDITORS NOTE - In our Tests - Face to Face - Most MASKED People Will Not Touch Your “Lucky Cap. But They WILL Fist Bump You. IF Not. I whip a Plastic Bag out of my pocket. Cover my Hand. Try again. That Usually does it. (I Might try a Glove too.)</b>

<p>Step #6 - After They Reach out and Fist-Bump-You-Over ZOOM. - You Hold Up BOTH Hands and Show a Instant Scratch off Lotto Ticket in One Hand. And 3 Dark Chocolate FOIL Wrapped Kisses in the other.

<p><b>INSERT MAGIC Prestidigitation HERE If You Wish. </b>

<p>STEP #7 - You say, “Which Thank Reward for FIST BUMPING Me Do You Want?

<p>Step #8 - If They Choose The KISS Chocolate. You Can Send them Chocolate from Amazon. (Which forces them to give you their Address. And Email so You Can Send Them The Tracking #.)

<p>Step #9 - If they Pick The LOTTO ticket. You Scratch it Right There. No Matter What Result - You TELL them, “CONGRATULATIONS YOU Won 3 Bucks! Please Email me Where to Paypal You The Money.” (Now You Have Their Email And PayPal Contact Info. And PERMISSION to Send Them More Magic Tricks.)

<p>You Get The Idea.

<p>Your BIG BENEFIT is You Got Rapport, Made Them Laugh, And You Got Their Permission to Send Them More Magic Tricks.

<p>WHICH MEANS They Might Want to BUY Magic Gags from You - Now That You have Time and Permission to Show Them Off.

<p><li>Thanks,</li>
<p><li>Glenn</li>

<p>P.S. - Of Course. If You Are a Magician Who Does Birthday Parties over ZOOM. You Send The MOM of The Birthday boy or Girl a Bag of Chocolate Kisses - She Brings out in a Big Dish - When You SIGNAL.

<p>P.P.S. - The Extra Energy and Excitement and Surprise on the FACE of The Birthday Kid Gets Transferred to all the other ZOOM Party goining Kids - Via ***BRAIN-NEURONS*** - Which Shortcut the pathways to the Brain.

<p>And Each Kid FEELS what the Birthday Kid FEELS.

<p>Which is WHY Football and Basketball and Soccer Create CRAZED FANS. People Feel Like They ARE The Stars.

<p>We’ve Done This ***BRAIN-NEURONS*** Magic With Other Magicians - so We Can GUARANTEE it Works.

<p>And There You Go -

<p><b>Everything You Need to Know to Do CloseUp-Magic From 1000’s of Miles Away over ZOOM.</b>