Business Cards Vs. Hot Sheet Vs. Giveaway

[Millard Grubb]

As I've mentioned in the past, I've always been interested in finding ways to get clients interested in what I do... consulting.

I've used business cards.... no success.

When I've used a flyer or "hotsheet" a little interest.

The results when gave something away like a little promo item... nothing.

When I gave away a thank you card... much more success !

However, the most success I have ever had comes when I solve a problem for someone I am talking with when I meet them AWAY from their business. In other words, I am not going into a business and prospecting. I am doing other things and get to talking with someone. Find out a problem. Offer solution. If the person gets excited, then we move on.

The problem with this approach is that it is slow. It works, but time consuming. I have not taken the time to use Glenn Osborn's baseball cap or sport shirt idea, but I think now is the time for me to just put it to work.

Thanks Glenn.

[Dien Rice]

Hi Millard,

My thoughts on this are...

I think some kind of "credibility building" content would help you...

It could go out in the form of a newsletter, or some other form...

If people read it, watch it, or listen to it, and like it, it will build trust in you and your expertise...

And, as the list grows, you'll be able to get consulting gigs more or less whenever you want...

The key is have something...

- that people want to read or watch or listen to, which means it also needs to be entertaining as well as useful

- that builds your credibility and expertise

Those are my thoughts!

Best wishes,

Dien

Originally Posted by Millard Grubb

As I've mentioned in the past, I've always been interested in finding ways to get clients interested in what I do... consulting.

I've used business cards.... no success.

When I've used a flyer or "hotsheet" a little interest.

The results when gave something away like a little promo item... nothing.

When I gave away a thank you card... much more success !

However, the most success I have ever had comes when I solve a problem for someone I am talking with when I meet them AWAY from their business. In other words, I am not going into a business and prospecting. I am doing other things and get to talking with someone. Find out a problem. Offer solution. If the person gets excited, then we move on.

The problem with this approach is that it is slow. It works, but time consuming. I have not taken the time to use Glenn Osborn's baseball cap or sport shirt idea, but I think now is the time for me to just put it to work.

Thanks Glenn.

[Millard Grubb]

Thanks Dien!

I appreciate your thoughts.

A newsletter might be the ticket for local businesses. I've often thought of using that form of communication, but lacked the time to sell it to business owners.

Going to business owners at BNI might work.... if I can schmooze with the business owners enough.... (limited time).

Again, as I have said in the past... I work BEST when I am NOT pitching... just chatting with someone at a place other than their business....giving them ideas.

This is why I like Glenn's technique of going to lunch with prospects and throwing them for a loop with his "Flirt Tipping".

That may very well be a key I am looking for.... meet someone in business and just invite them for lunch. However, it often, to me, seems just like a reason to "pitch" to someone.

The way I would do it is just be interested in the person and what they do and ask a lot of questions.... much the same as what I do anyway.

[Glenn]

Thanks Millard,

Find an Expensive Restaurant in a Ritzy area.

You know you have the Right Place if the parking lot is full
of 50K to 100K Cars.

Go to Nordstroms.

Pick up a Blue sports jacket.
White shirt
Blue Slacks.
Red Tie

Be READY to Answer the Question. "What do You DO?"

After the people around you SEE and HEAR You
giving Lotto tickets away to cooks and Janitors
and waiters.

The Affluent Diners around Your Table with Start chatting
with you like an old friend.

You can Use an ELEVATOR SPEECH.

OR

A Page of Headline Bullets
about past client successes.

YOU Will Be Talking a Lot. So instead of spending Moolah on lots of food.

Order a Cup of Soup.

A Salad or a side dish.

Maybe Dessert.

SPEND the Money you normally use to BUY food
to PAY IT FORWARD to Your Cooks and The Staff.

All they Get Is COMPLAINTS.

So You can be THE ROCKSTAR.

Thanks,
Glenn