Hi Dien,

Excellent post. I don't know why the whole multiple stream thing is still seen as a 'secret'. It makes perfect common sense. Yet, how many people actually practice it?

Only the very successful ones.

I guess the rest of us are programmed with the silly idea that we have to stick at one thing to succeed. Any deviation from that proscribed route is seen as prevarication - and is BAD!

Show me a mega successful person, anywhere, and I will show you someone with a finger in so many pies that they look like they are wearing 'opportunity gloves'!

Robert G Allen's two books: 'Multiple Streams of Income' and 'Multiple Streams of Internet Income' are superb primers into the whole concept.

He makes another point very clear as well: real success doesn't just come from having lots of income streams, those income streams need to be fed by RESIDUAL income.

A house decorator may have 100 clients (100 streams of income), but each time he finishes a job, he has to find another one to top up his stock of work. Or it eventually dries up.

With residual income, you do the work once, and reap the rewards for a long time. Songwriters and novelists get royalties, investors get interest payments (hopefully), and Internet information marketers write an ebook, set up a members site or devise a course and people continue to buy it long after the hard work was put in.

Sure there is always room for product improvement and marketing effort, but if you are selling something of real value, the really hard work will have gone into the creation process.

Direct marketing - of which the Internet is really just a small, but growing subset - has always taught that any sale to a new customer should be seen as a first step only. The real value of that customer is in the stuff you haven't sold him/her yet. In that way, every single customer should be cherished as one element in your personal multiple stream. Their residual value to you can be enormous.

Dien, I didn't expect to ramble off on a tangent today, but your insightful post struck a nerve with me. And I'm very glad that Quentin Brown's interview struck a similar nerve with you.

Now, where did I put those pies.

Martin Avis
www.BizE-zine.com
Success strategies that really work.


Success Stories - 12 Doers Share Their Secrets. Interview #5: Quentin Brown