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Is it better to be a small fish in a big pond, or a big fish in a small pond?
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March 15, 2002, 06:22 AM
Garry Boyd
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Make sure it is a deep pond
By this I mean it is important to determine if the niche you are fishing is deep enough to provide sufficient income. It is frustrating to be an expert in an area without sufficient customers to earn a good living.
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Garry Boyd