Multiple Sales Letter question

I have three main sales letters on my site...
One is for a Trading Course and one is for 1-year coaching AND one is for a Special bundle(for both).
Is this a bad idea? I realize that sales letters and web-sites need to be focused but I like to offer a variety of choices. I felt that I could emphasize each on a separate sales letter. What is the opinion of experienced marketers here?


Trading Systems 101

> I have three main sales letters on my
> site...
> One is for a Trading Course and one is for
> 1-year coaching AND one is for a Special
> bundle(for both).
> Is this a bad idea? I realize that sales
> letters and web-sites need to be focused but
> I like to offer a variety of choices. I felt
> that I could emphasize each on a separate
> sales letter. What is the opinion of
> experienced marketers here?

Not really. Depends on if the products are related. If they are related - keep a same website. If they are not - have different websites. If in doubt - have different websites.

Take a look at some of the publishers sites (eg jimcollins.com mrfire.com). If the books and magazines are related - then the publisher just makes one site. If the magazines are not related (rodale) - diffrerent magazines have different websites - but they are all featured in rodale.com too - like an about us page.


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Hi Andras,

I'd definitely have a different site for each sales letter. The more choices, the more confusion. I would also venture to guess that you have one product which would be a logical front end to the funnel, and then use the others as back end for your existing customers. By doing it this way, you'll likely get a higher conversion rate on all three.

Best,

Jesse

> I have three main sales letters on my
> site...
> One is for a Trading Course and one is for
> 1-year coaching AND one is for a Special
> bundle(for both).
> Is this a bad idea? I realize that sales
> letters and web-sites need to be focused but
> I like to offer a variety of choices. I felt
> that I could emphasize each on a separate
> sales letter. What is the opinion of
> experienced marketers here?

... you bundle everything into one salesletter,
and maybe even consider charging one price and
offering the course, and the consultation as a
bonus. Or, just offer the course, and bring up
the consultation offer on the backend once they
purchase the course. Give them only one action
to take at a time.

The more choices you give people regarding what
to do, the lesser the likelihood of them doing
anything (they'll probably click away), it
causes analysis paralysis and it's so easy for
someone to leave a website - all they have to do
is click the X on the top right. Keep things
simple. :-)

Joe Kumar


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Thanks for your feedback. You are right and I want to keep things as simple as I can. I have chaged the whole SL to a shopping cart.
I am already offering 60-day free support and mentinging. (will list as bonus...)
1-year for free is simply too much, I am very reasonable with my price and a decent one on one support should be worth something extra...IMHO
Also after 10,000 sales I would go nuts or need to hire help. :) boy I am optimistic....
-Andras
> ... you bundle everything into one
> salesletter,
> and maybe even consider charging one price
> and
> offering the course, and the consultation as
> a
> bonus. Or, just offer the course, and bring
> up
> the consultation offer on the backend once
> they
> purchase the course. Give them only one
> action
> to take at a time.

> The more choices you give people regarding
> what
> to do, the lesser the likelihood of them
> doing
> anything (they'll probably click away), it
> causes analysis paralysis and it's so easy
> for
> someone to leave a website - all they have
> to do
> is click the X on the top right. Keep things
> simple. :-)

> Joe Kumar




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