Accidental Magic - The Wizard’s Techniques for Writing Words Worth 1,000 Pictures

March 15, 2003, 11:22 AM

Ken

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Re: Accidental Magic - The Wizard’s Techniques for Writing Words Worth 1,000 Pictures

Erik-

I'm completely confused about the radio campaign. Are you saying that he did a regular commercial and then just said "I'm done" instead of giving contact info? I really don't follow, and did it work? I enjoy reading Roy Williams stuff, but I am always very bothered by the lack of documented (or even undocumented) results of all these clever campaigns.

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