Marketing question: 1 method, a few methods, or many methods?

Hi Boyd,

Your question makes me think of Joe Cossman.

One of the things he teaches about is 21 ways of selling your product. I don't have them all memorized, but it includes things like selling by mail, selling through discount stores, selling through wholesalers and rack jobbers, selling with party plans, selling at fairs and expos, selling to the government, and so on.

That is, he prided himself on knowing a LOT of ways to get his product to market, and he always used multiple methods to sell his stuff. I think he credits that knowhow with a lot of his success. He says where most people only know 2 or 3 ways to sell something, he knows and uses a lot more than that.

There's no denying that Joe Cossman was a great and successful entrepreneur. (And if you can get any of his books or tapes, get them - they're great!) So there's one possible answer... :)

- Dien Rice