Don Imus and nappy headded hos.....

Originally Posted by Ankesh

What I like about such cases is they offer a glimpse into the mind of the masses.

1. By adding laughing tracks to comedy shows, the producers ended up making the shows more funny. The content was the same. But the laughing tracks in the background allowed people to know when it was "safe" to find the content funny - and increased their enjoyment in the process.

2. Stage artists all over the world always hire people to join the audiences to clap or gasp at the right moments -- for the same reason.

3. A few centuries ago (especially during Mozart's era) - people judged how successful the stage show will be - not on the shows merit - but on the fact how many times the King yawned. If you get a tired King to watch your show - you're doomed!

claque (klăk) pronunciation
n.

1. A group of persons hired to applaud at a performance.
2. A group of fawning admirers.

Hi Ankesh,

Thanks for mentioning the Paid Participation / "Canned Laughter" above.

These people paid to be participants in the audience were called:
Claquers.
... and the TV version of "Canned Laughter" and responses on TV Shows are explained more here:
http://en.wikipedia.org/wiki/Laugh_track

What about Adcopy / Written Advertising / and Written Products?

What can be used to create 'Claqued Copy?'
... and possibly, 'Claqued Ebooks,' etc...

Something like Claque for the Written Word?

Is there such a thing?

Christopher

PS. The Definition of Claque above was found here:
http://www.answers.com/topic/claque

One way you can introduce claque technology to websites is through the use of audio...just record your own, attach it to the file, auto play where you want and voila!

Actually there is a small utility that has laugh tracks and other sounds ready made for computer use. Not sure I still have it but someone offered it through the Warrior Forum back when I used to frequent it. You could have from a chuckle to a hearty carnival laugh, among other sounds.

Sandi Bowman

[Ankesh]

Ah - lots of small things you can do to give people hints as to what they should do on a website.

1. Ask yourself what you want the people to do.
2. What hints can you provide them that gets them to do what you want them to do.

One eg: just adding the mouse pointer picture to the buy button will increase your sales.

Instead of the button saying "Buy Now" - let it say "Buy Now" and have a picture of mouse pointer next to it - which lets people know that they should click there.

You can do a lot of such things with

colour
layout
linking
pictures and
words

that will let them subtly know what they should do. Sound is not necessary.