Marketing to new homebuyers idea

Excellent concept;

Taking photos of homes to personalize each Card, which grabs the attention of each recipient.

Then charging $1.50 per Card = $1500 for 1,000 Cards mailed.

Charging $1500 per 1,000 postcards from 1 participant and netting "890" is a "fair" number for your effort.

However, what if there was a way to get 25 participants to each pay $1500 for the same mailing? ($37,500 Gross less $610 = $36,890 for the same effort)

....or 20 participants who pay $1500 each? ($30,000 less $610 = $29,390)

...or 10 extra participants on the same Card? ($15,000 less $610)

...or just an extra 2 participants @ $1500 ea = an extra $3,000 + $890 = $3,890 per mailing!

It does not have to be an exclusive mailing for one participant! It could be an exclusive mailing for each "category" or participant!

Can you expand on that idea? Do you mean send like a Valpak or something with the picture on it? a package with the picture? Maybe a sponsored larger version of the picture- more perceived value? Or just smaller, but more expensive ads on the back meaning more ads and more revenue? Maybe the card could send everybody to a website with exclusive, high value offers the recipient couldn't refuse from multiple exclusive industry vendors- I like that idea the best.

"It does not have to be an exclusive mailing for one participant! It could be an exclusive mailing for each "category" or
participant!"

Yep.

And when you tie in some of the previous posts (Dien, I don't know if these are archived yet)
on using postcards to target those who are 'moving', the concept of using a house picture on
the front of the postcard gets even more interesting.

Especially when you can find 'listed' and 'open house' pictures online along with address info.