Am I crazy or what?

Tamara,

I'm gonna give it to you straight, ok?

The strategy you suggest *can* work. I use it often.

Will it work in your case in my opinion?... unfortunately, no!

Why?

You have not done anything in the copy on your site to make you prospects *want* your ebook.

You are selling to small business owners and they are the most skeptical market of the lot. They get people wanting to sell them something *every* day. In short the have to screen out 99% of everything they see and hear.

Another free ebook on marketing (now matter how good it might be) is simply not going to cut it. The fact that they can pay you what it is worth after review is not going to cut it....

Their screening antannae are just too sensitive. The words 'ebook' and 'marketing' do you no favours in this market... talk about red flags for bs detectors! (please note I am *not* saying your ebook is bs just that you are describing it in exactly the same ways of 99% people that know nothing better than to hype and bs).

Yours is a very tough target market, unless...

You make then *want* your offering. That means appealing to whats in it for *them*...

Tell 'em how a small business like theirs has improved turnover 20% in three weeks as a result of one of your strategies.

Give 'em testimonials of business owners like them who have succeeded

Appeal to their greed glands...make the offer just *too good* to turn down... make it *different*...give them real benefits and make them alive, touchable and achievable.

Your main sales point seems that you are a nice person to do business with. Thats nice and no doubt you are and that *is* important...but in your target market it will sell you next to diddly squat.

In conclusion no matter which strategy you use unless you get your prospects 1. Past their bs detector and 2. Make them *want* your offering you'll always be whistling in the wind.

This may not be what you want to hear Tamara, but its the truth in my opinion.

Wishing you luck and prosperity.

Take care,
Andy


What does Michael Ross describe as 'brilliant'?