Can you suggest how to change the perception of this product line?

...and this is why I buy shampoo, etc., at health stores and pay $10.00 for a bottle rather than $2.50 at the drug store. The "natural organic" market is solid and growing and you don't want to mess with that.

There's only so much you can say on a package. I have been using "Aubrey Organics" products for 15 years... Just the guy's name plus "organics"... mainly because I read the ingredients. They use NO synthetic chemicals, unlike most "natural" brands. Most of the bottles are white with green printing, simple yet attractive. By the way "Aubrey" is a registered TM, but the "organics" part is not. Don't know what they means, if anything.

Being derived from Native American recipes can certainly be used as a USP, or whatever.

Raving Idiot's Rancid Axle Grease? That would certainly get MY attention!

Good luck on this exciting venture,

Kay

> Why on earth do you want to change the
> perception of the product line? That is a
> key part of your brand's differentiation!

> Walking away from "natural" or
> "organic" in the product brand
> (and I'm talking about the essence of those
> qualities, not the words themselves) if you
> have the product to back it up is silly.
> You'll have to work harder to recover the
> people who don't give your product a second
> glance because it doesn't identify its
> qualities on a branding level.

> As far as product names go, I would keep
> them natural and simple (presumably, like
> the products themselves). e.g.: Winicki's
> Naturals (brand) Skin Soothing Salve
> (product); Winicki's Naturals Herbal Heat
> Treatment, etc. The downside is that such
> product names are not trademarkable. Well,
> that and "Winicki's Naturals" as a
> brand name leaves one key element to be
> desired: the native American angle. You
> might consider that your brand name needn't
> sound like a brand name, e.g. a brand like
> What The Natives Knew. If your product is
> truly effective, by the way, you'll get more
> out of a sampling program than through an
> extensive naming exercise. If the sample
> cures my ills, it could be named Raving
> Idiot's Rancid Axle Grease and I'll still
> buy it, and tell my friends, and the buzz
> will grow from there.