Magic Floppy Technique -- For Real or a Flop?

I got the idea for the "Magic Floppy" (a term I coined some years ago) from a CD I received when CD's were just coming out (hasn't been that long)

The CD was from a BIG software company that placed about 20 different ACTUAL programs on the CD.

The ad for this CD stated, "For a FREE CD...send $8.95 for postage & handling to...."

I thought THAT was pretty good promoting.

Then, when I put the CD in my PC it automatically opened and a sales message told about the 20 grand and glorius programs, "THAT WERE ALREADY IN MY POSSESSION!"

I HAD THEM in my hand...I didn't have to wait for them to be delivered...or WONDER if they would be delievered after I ordered them BUT....I couldn't get to them and receive the BENEFIT from them unless I called an order desk and gave my CC...then, I would be given a Code to unlock the programs I paid for.

I thought, "What an ingenious marketing idea".

They have covered the TWO biggest worries of consumers;
1) WHEN would I get that which I ordered
and
2) WOULD I, get that which I ordered?

There was no wondering, the items were ALREADY in my possession...all I had to do was know the KEY to get to them.

I thought that was a great way to sell my "Info" products. Ask people to send $7 or $8 for "Postage & Handling" (This proves they are SEWRIOUS about the item)....place the program in a disk and in the letter that goes along, tell them that they ALREADY HAVE THE PROGRAM!...They can "OWN IT" within minutes of ordering. No guessing when or if it will come...all they have to do to own it is phone my order desk and whala, it's their's.

At the time I did not have a CD burner so I compressed some of my Info programs (less than 1.4megs) and gave it a try and IT WORKED!

My sales quadrupled.

And...nowadays, you can use CD's. Why this has not become "common practice"...I don't know. One thing I do know though, in the year 2003 (now) whenever I use this "marketing technique with CD's)....IT WORKS!

And...all you have to do is TRY IT! Prove to yourself it's viability.

Don Alm


Some of my Unique, money-making programs.