Tracking the effectiveness of magazine ads for your web site...

Here's one way, a bit kludge-y but it works. If you have a way to log traffic (often included with your website hosting package), then you have a primitive way to track responses. Simply add a tracking code to the URL you use in each ad or promotion. The tracking code is a slash and a question mark, followed by whatever code you want to use. It looks like this (only without quotation marks): "www.yourwebsite.com/?ad1." Use a different code for each ad or promotion. You’ll find the results in your log files. Important: don’t confuse traffic with sales.




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