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Reload this Page Tracking the effectiveness of magazine ads for your web site...
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Old June 5, 2003, 05:43 PM
Joe D
 
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Default Re: Tracking the effectiveness of magazine ads for your web site...
> Important: don’t confuse traffic with
> sales.

Agreed. The traffic you get from the ad is not so much as important as the sales generated. One way of tracking sales is by having a unique "promotion code" or "coupon code" that they need to type in when they make the purchase.
 

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