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Old June 12, 2003, 06:27 PM
Jesse Horowitz
 
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Default Re: Right under my nose...

Harvey & Rick,

Thanks again for your kind assistance here. I'm currently looking into both 1shoppingcart and Nitrostats. Failing that, I may have some additional questions on the scripting you mentioned.

However, for now, I'm getting ready to fly across the hemisphere to Dien & Michael's great country of Australia! So I'll check in again from Down Under.

All the best,

-Jesse

> Rick,

> Yes, that's right.

> There are two types of ad trackers
> CGI Script - which you install at your site
> Online Service - the program runs at the
> supplier site
> although they essentially work in the same
> way.

> At the basic level an ad tracking program
> records
> when your URL has been clicked. It can
> detect
> where your visitor came from (the referring
> URL),
> the browser and operating system and the
> exact
> time. It can record total hits and unique
> hits
> (i.e. where one visitor may click several
> times)

> This data is kept in the system so you can
> then
> pull off reports on any ad campaign over any
> period e.g. by month, day or even by hour.

> You can go online at any time and view your
> stats,
> which will be immediately up to date. If
> someone
> clicked on your ad just a second ago this
> information will already be available in the
> system.

> Harvey
 


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