This is NOT a political forum. - SOWPub Small Business Forums

March 29, 2009, 01:48 AM

kpalmquist

Posts: n/a

The conversation already going on in their heads...

I think it was David Ogilvy who said that a key to marketing was "entering the conversation already going on in their heads". If it doesn't get too carried away, these non-business topics can be a good reflection of what people are currently thinking. Very useful in designing direct sales letters and other marketing.

Again, IF it doesn't get out of hand.

- Kevin

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