How a startup idea failed...

Ankesh...remembering back to WHY the PetRock was such a huge success was NOT because of the "rock" itself....but the "Instruction Book" that was included with the Rock, called, "The Care and Feeding of your Pet Rock!".

In a similar fashion....the 'KeyChain Condoms" could be a HUGE success IF, there was also included an "Instruction Book" called, "How The Key-Chain Condoms Can Boost Your Sex Life!" or something like that.

They'd buy the product to discover the "SECRETS" as to HOW this thing can improve their sex life.

Don Alm....Marketing Guy