New Domain Appraisal Scam

So how does this scam work?

I'm assuming, me, as the sucker, would go to the cheapest appraiser and pay for an appraisal of my site.

Then, the offer of 65% of appraised value would disappear?

So this con game is designed to beat me out of $22.95?

I would never suspect anything. Thanks for the heads-up!