Here's why good ideas are lousy ideas...

That's very helpful info.

Yes, I see how being like them helps. And how it's not logical (they should theoretically base their decisions on the actual *merits* of the offering (only)).

The are some who like + appreciate a little eccentricity -- but most don't.

Stomaching the rejection is part of the deal, I know. I don't mind getting blood from a stone. It's when I can't get even a drop, that it gets a little stomach churning. When there's NO heat coming from the other side of the door. When making calls yields the same results as not making calls. You get the picture.

As that book points out, unfortunately the actual merits of the offering are NOT what determines the outcome. Which was kind of the point of my op. Good ideas are treated the SAME as bad ideas, all else being equal. The fact that an idea is GOOD makes it no more 'sellable' than if it were a lousy idea.

It's OTHER factors that are all-important.

-- TW