The Power of "Implied Endorsement"

[Glenn]

Thanks Don,

Your Restaurant Ad Idea is a Great application of the New York times
Best Seller Psychology where millions of people order books JUST BECAUSE others bought them first -

So the masses think "Wow these books must be good."

The Same Invisible Influence strategy
Which Robert Cialdini (INFLUENCE) Calls "Social Proof" helps to reassure
prospects so they PAY YOU.

JUST SUPPOSE You are Reading An Email or Listening
to an Mp3 or watching a video and the Author
Name
Drops
A
Bunch of Famous people?

Seth Godin is using an Endorsed Referral idea
Jay Abraham too
Taylor Swift
Tony Robbins
Donald Trump
J.K. Rowling
50 Cent
Steve Jobs

Pretty soon - some part of your brain Starts Talking to you
and saying, "Wow - if all of these Famous - successful people
are making munny this way - why am I not using that idea too?

In another Post I mention that
Taylor Swift uses Your Exact Strategy of

"IMPLIED ENDORSEMENT" simply by name dropping INTERNATIONALLY
Famous - "Tim McGraws" name over and over in her song lyrics.

Tim McGraw Probably NEVER heard of Taylor Swift
until she put him into one of her tunes.

Did it work?

Yep.

Her First Ever HIT SONG at age 15 or so.

At age 15 I was still learning to Tie My Shoes and
Chew Gum at the same time.

Thanks,
Glenn

When I started trying to sell Mobile Sites to restaurants.....I was doing what most thought was THE WAY to sell these....show prospects what their site looks like on a mobile and show what it SHOULD look like.

I got maybe 1 order out of ten demos.

So.....I went back to my "implied testimonial" presentation.....showing prospects Mobile Sites that their COMPETITORS were using THEN showing what THEIR sites look like.

Orders went to 4 outa 5.

Then.....going back and showing them how I could bring them MORE Diners by getting Hotel Guests to Scan the QR Code on the front desk when checking in. The QR Code brings up my "Mobi Dine Index" ........
http://www.mobisiteindex.com/princeton

And......when I show the owner of an Italian Restaurant some of the other restaurants participating (whether they're really participating for real or it's just a mockup)......they JUMP IN!

Don Alm