Seeing "connections" Making "connections"...

I don't think most website owners actually know how to check for dead links on their websites, and most probably don't care.

You can utilize dead links/dead websites for Search Engine Optimization purposes, either by buying the old website that is now defunct, or by finding out what they previously linked to and creating a new page on your website with similar but better information, and letting the owner know about their dead link and asking them to link to your site instead.

There is an industry in this segment, but maybe you can figure out a better way to capitalize on it.

Thanks Shelby. Your line of thought was exactly my line of thought. Gaining access to the link itself...the old site it links to (if you can buy it) etc...etc...I'm gearing up for and idea Gordon gave me recently having to do with offline advertising and creating the ongoing Toll Booth type income. Appreciate the input everyone gave.

Be creative in how you approach webmasters.

I tend to delete the broken link emails I get without reading much (if anything) in the email.

Why? Because most people haven't visited my site or maybe even checked whether the links they claim are broken actually are.

And also because they're on rarely visited pages on the website (lots of link pages were created for SEO purposes and are buried in the site structure) so it's a trade-off on time and effort.

So give me a really powerful reason why I should even fire up the page editor and change something.

Now...

If the email told me I was losing money because my affiliate link was broken, no longer earning me money and here's a link to an affiliate program I could swap it out to...

... you'd have much more chance of getting my attention!