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Thanks Glenn, but we're not creating a copywriting course.
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We're not about to compete in that market. And we're not making a course to be sold to lots of people We were looking for a handful of copywriters, who can learn how to write our way, and get results, which result in ongoing assignments and potential long term contracts. The problem with all courses, or books, is they are what they are. I mean a book is static, contains what it has. Ours is dynamic, custom created, one-off, one-of-a-kind, personalized lesson plans designed around what our "consumer" brings to the table. Not everyone needs to start at basics, or reread or rehash over certain ideas about writing copy. I get that most of your people, and from what I understand (correct me if I'm wrong)...only about 10% of your visitors actually take the challenge...so if you are only testing to your lists, or as Colin Theriot might put it, to your "cult", it may not be the best indicator for a general public copy course, right? I have no desire to deal with people, and, this can be taken anyway the reader wants...but, what I know, is too advanced for copywriters and marketers looking to fleece more fungalos from the flock. But, I do appreciate your tests results, seem to confirm Ben Suarez' adage of 30 years ago... Tell me quick and tell me true Or my love, to hell with you. Moolah making speed fuels IM. Credentials? I like the idea of case studies, perhaps I'll add some to our Small Reports course. http://www.writerstollbooth.com/jb/ Like, Bud Riggs doing 10,000 in his first week, 25 the first month. Or Skip Rosell's 1,000 dollars a day for his first week with one of his reports. Or the 250 Hunting and Fishing HOTSHEETS which Pete Egeler sold in a day. Real case studies, from real people sharing results. Yea, I like that, we can probably incorporate that, THANKS. Gordon Jay PS. NOT case studies for the billionaires, but for other "fly low" types, especially family guys who have families to consider and don't need a Maserati in the garage. Last edited by GordonJ : April 3, 2016 at 02:59 PM. |
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