THE shortcut to copywriting success is...

[Dien Rice]

Originally Posted by GordonJ

Just like Elmer Wheeler went into the stores to TEST his sentences which would increase sales, I practiced on fellow students, experimenting with phrases, and all that sort of thing.

Bottom line, although I did protest too much, the lessons of HTWFIP, and getting into the

bubble of preoccupation

or inside their mind, or walking in their shoes...

gave great insight to understanding human motivation and behavior. I regard this work as a MUST own and must revisit on a yearly basis.

Thanks Dien, for the reminder.

Hi Gordon,

I recently came across an article which said you only need THREE skills to be an entrepreneur...

These skills were...

SALES skills
MARKETING skills, and
NETWORKING skills...

I don't know if that's all you need, but all three are pretty important!

Your approach - getting into the Bubble of Preoccupation - helps with all three!

Best wishes,

Dien