Implement your simple ideas before they grow into monsters.

[GordonJ]

Originally Posted by unpinkpanther

Amen!

One thing I've picked from here is the need to
keep plodding on at the fundamentals, and
letting the results take care of themselves.

I also try to compare online "concepts" with
the real world to help me see through some of
the "solutions" being peddled today.

For instance, if I owned a brick-and-mortar
shop, I won't pay someone to send people who
said they like my product to pass in front of
my shop.

Neither will I pay someone to get people to
enter my shop, nor will I pay someone to take
note of how long the prospects held my goods
in their hands...

Just goes to show that a lot of downright
silly "business metrics" fog up people's
thinking and keeps them from staying with the
good ol' boring fundamentals

Well, many businesses, of the brick and mortar variety pay for advertising, and keep track of metrics, but I get what you are saying.

The four parts of the NPGS Formula are:

Prospect
Product
Promotion
Media

Each has equal weight. I start there when evaluating a business' marketing. And even online.

Who is the prospect. Where, how, when.
How does the product work for them.
What is the INTERSECTION I create for them.
What media is used to best fit the prospect at the right time.

Metrics are important, and with Internet Marketing, so much software available, it saves time, so we don't have to crunch the numbers, which is the reason computers took hold (in the form of calculators).

Also, many Brick and Mortar types could improve and increase their business if they used metrics more than they currently do.

In the last 40 years, I haven't yet found anything to beat the NPGS formula. But, I'm still looking.

GordonJ

[unpinkpanther]

Originally Posted by GordonJ

Well, many businesses, of the brick and mortar variety pay for advertising, and keep track of metrics, but I get what you are saying.

The four parts of the NPGS Formula are:

Prospect
Product
Promotion
Media

Each has equal weight. I start there when evaluating a business' marketing. And even online.

Who is the prospect. Where, how, when.
How does the product work for them.
What is the INTERSECTION I create for them.
What media is used to best fit the prospect at the right time.

Metrics are important, and with Internet Marketing, so much software available, it saves time, so we don't have to crunch the numbers, which is the reason computers took hold (in the form of calculators).

Also, many Brick and Mortar types could improve and increase their business if they used metrics more than they currently do.

In the last 40 years, I haven't yet found anything to beat the 5 Tips For Getting The Most Out Of Online Training . But, I'm still looking.

GordonJ

I agree with you, if only they track the
right kind of metrics.

I still find it hard to see the value in such
"vanity metrics" as "followers" and "Likes" and
even "views".

About the NPGS formula, I'm assuming the
Promotion/INTERSECTION refers to maybe some
kind of "bait" to attract the prospects.

Any scientific method to craft a bait that's
likely to draw the prospect into the funnel?

Thank you

Originally Posted by unpinkpanther

Any scientific method to craft a bait that's
likely to draw the prospect into the funnel?

Perhaps there is a scientific method, but the method that does work is...find a good converting product that pays a decent affiliate commission (or your own product). Search for forums on the topic you are selling, also Facebook groups...look for those posts that have lots of action on them...read them all...look for the common denominator (problem being experienced)....write a hotsheet on it (breaks their pre-occupation)...offer free to get them into your funnel ....in the hotsheet lead them to the product without hard sales by identifying with them and their needs (become them for a few minutes and use that tone and content in the lead up)

[unpinkpanther]

Originally Posted by Cornell

Perhaps there is a scientific method, but the method that does work is...find a good converting product that pays a decent affiliate commission (or your own product). Search for forums on the topic you are selling, also Facebook groups...look for those posts that have lots of action on them...read them all...look for the common denominator (problem being experienced)....write a hotsheet on it (breaks their pre-occupation)...offer free to get them into your funnel ....in the hotsheet lead them to the product without hard sales by identifying with them and their needs (become them for a few minutes and use that tone and content in the lead up)

I find this very helpful

Thank you!